Want to know how your social media profile can help you in maintaining your professional image online? Read this interesting article for more information!
Social media has become an extension of our personality and there’s hardly any millennial without a social media account. Our social media account has become an essential part of our identity- often referred to as “Online identity”.
This trend has prompted recruiters to check the social media accounts of prospective hires to get an understanding of their general personalities. While this can work in the favour of job seekers who appear professional online, it may spell doom for those candidates whose online identity seems shabby, sloppy and unprofessional.
We have charted out a 4-step guide to help you build and maintain a smart online professional image to impress prospective employers!
No, by the brand we don’t mean a business here. Your brand refers to your profile and how you come across as a person to others who see your online identity. This identity or brand comprises details such as status updates, pictures, check-ins, interactions, etc.
Here are a few things you could do to build your personal brand:
Do not mix your work and personal life. Most of the time we cannot control our online footprints, but there are privacy settings in every social media platform that allows you to restrict your audience and control who sees what as part of your social media posts! For example, a personal photo album meant for your friends and family should not be accessible to strangers and the general public online. If your post is meant exclusively for friends and family, set your privacy settings accordingly.
Remember that your online behaviour reflects your personality and thus, recruiters can form an impression about you based on your online activities such as commenting, liking, sharing, pages you follow etc.
The timing of your posts can be seen without much ado and therefore, it is quite easy for HRs to figure out if you are indulging in social media browsing during your work hours. Posting or engaging on social media during office hours leads to the impression that you are misusing your working time instead of actually working on things that may require your attention. It makes you look unprofessional and may create doubt about your suitability for a job in the minds of your prospective employers.
A powerful and effective way to improve your online identity as a coveted professional is to increase your professional network and engage with work communities online. The easiest place to get started is the apna app where you can find various professional community groups, interact with the professionals in your field of interest, and find career guidance too - ALL FOR FREE. Additionally, you can search for new jobs in over 70 categories in 14 cities across India.
Join apna app for comprehensive career development to strengthen your future!