A social media marketing executive's responsibilities include:

• Creating social media strategies: Planning and developing campaigns that align with the brand's goals and audience interests 
• Managing social media accounts: Ensuring that all content is consistent with the company's messaging and values 
• Creating content: Creating engaging content for the target audience, and repurposing and optimizing content for various platforms 
• Analyzing and optimizing campaigns: Monitoring and analyzing user metrics and engagement, and optimizing PPC campaigns 
• Researching audiences: Classifying and analyzing target audiences based on their demographics and preferences 
• Communicating: Spreading impactful messages, building trust, and fostering relationships 
• Using digital marketing knowledge: Assisting in the formulation of strategies to build a lasting digital connection with consumers 
• Using SEO knowledge: Being familiar with SEO and content optimization best practices 
• Collaborating with design: Improving user experience through collaboration with design department 
• Maintaining partnerships: Maintaining partnerships with media agencies