Retail Sales Executive

Key Responsibilities

• Sales & Target Achievement
• Meet and exceed monthly/quarterly sales targets.
• Generate new business opportunities and close deals with both new and existing customers.
• Customer Relationship Management
• Build rapport and establish long-term relationships with customers.
• Handle complex negotiations with senior-level executives.
• Dealer & Market Engagement
• Visit dealers regularly to manage product introductions and ensure merchandising standards.
• Develop and strengthen dealer/distributor relationships to expand market reach.
• Product Promotion & Demonstration
• Demonstrate product features (washing machines, microwaves, refrigerators, ACs, etc.) to customers.
• Ensure optimal product placement and visibility in retail outlets.
• Operational Coordination
• Coordinate with internal teams for smooth order execution and after-sales service.
• Provide training and support to dealers and retail staff.

🎯 Required Skills & Qualifications

• Experience: 2–5 years of sales experience in consumer durables.
• Education: Bachelor’s degree in commerce, business, or related field preferred.
• Sales Skills: Strong consultative selling approach, ability to identify and qualify leads.
• Communication: Excellent verbal and written communication skills; ability to manage negotiations.
• Technical Knowledge: Familiarity with consumer durable product categories.

🌟 What Makes This Role Impactful

• Directly contributes to business growth by expanding IFB’s customer base.
• Acts as a bridge between customers, dealers, and internal teams, ensuring smooth operations.
• Provides opportunities to develop strategic sales skills while working in a dynamic consumer goods market.

In short: An IFB Customer Sales Executive is a frontline sales professional who combines customer engagement, dealer management, and product promotion to achieve sales targets and strengthen IFB’s market presence.