Company Overview:

Homes247.in is a leading Indian Prop Tech platform that offers 360-degree real estate solutions with ZERO Brokerage. Our mission is to transform the real estate industry through tech-enabled services that elevate the client and builder experience. Founded in 2017, Homes247.in is a bootstrapped company spearheading the transition of the unorganized real estate sector.

Job description For SEO

• Conduct keyword research using tools like Google Keyword Planner, SEMrush,etc...
• Optimize website content, landing pages, and blog articles for target keywords and SEO best practices.
• Perform technical SEO audits and collaborate with developers to resolve issues (e.g., crawl errors, broken links, page speed, mobile usability).
• Implement on-page SEO changes such as title tags, meta descriptions, image optimization, header structure, and internal linking.
• Build high-quality backlinks through ethical and white-hat link-building strategies.
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and Bing Webmaster Tools.
• Track and report key SEO metrics including rankings, traffic, CTR, and conversion rates.
• Stay updated on algorithm changes and adjust strategies accordingly.
• Collaborate with content writers to develop SEO-friendly content strategies.
• Assist in executing local SEO strategies including Google Business Profile optimization.

Job description For Ad Campaign [Meta & Google ads]

• Plan, execute, and manage PPC campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook, Instagram).
• Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
• Create compelling ad copy and visuals in collaboration with the content and design teams.
• Monitor and optimize campaign performance based on KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
• Set up conversion tracking using Google Tag Manager, Meta Pixel, and UTM parameters.
• Manage budgets across platforms and ensure efficient ad spend.
• Perform A/B testing on ad creatives, audiences, and landing pages.
• Generate and present detailed performance reports with actionable insights.
• Stay updated with the latest trends and updates in Google and Meta advertising ecosystems.
• Coordinate with cross-functional teams to align ad campaigns with broader marketing objectives.

Key Skills Required

- Off Page Link Building

- On Page Optimization

- Keyword Research

- Site Audit Knowledge

- Social Media Marketing Will be as Addons

- Campaign Knowledge is preferable

Qualifications

Keyword Research and On-Page SEO skills

Link Building and Social Media Marketing skills

Experience in conducting SEO Audits

Strong analytical and problem-solving skills

Knowledge of Google Analytics and other SEO tools

Excellent communication and teamwork skills

Relevant certifications in SEO or digital marketing

Bachelor's degree in Marketing, Communications, or related field

Experience : 6 -3 Years Only

Location : 21/1, Cunningham Rd, Shivaji Nagar, Bengaluru, Karnataka 560051, India

Timings : 9.30am to 6.30 pm