Marketing Executive

*Sales & Marketing Lead – Premium & Luxury Car BusinessGrime & Grease Garage (Bengaluru)**

Role OverviewA driven, customer-focused Sales & Marketing professional responsible for building and scaling the premium and luxury car segment at Grime & Grease Garage. This role combines on-ground relationship building, digital marketing execution, and strategic partnerships to position GG as the go-to destination for Audi, BMW, Mercedes, Volvo, JLR, Porsche, and high-end SUVs.

• Key Responsibilities1. Customer Acquisition & Relationship BuildingBuild and maintain relationships with luxury car owners, enthusiasts, and local automotive communities.
• Drive lead generation through cold outreach, referrals, WhatsApp networks, and targeted neighbourhood campaigns.
• Create a personalised service experience for high-value clients—scheduled service reminders, follow-ups, and VIP treatment.
• 2. Partnerships & AlliancesDevelop tie-ups with:
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• Used-car dealerships (Spinny, Cars24, Luxury used-car boutiques)
• Detailing studios, tyre shops, and accessory stores
• Corporate offices with premium car owners
• Apartment complexes with high-income residents
• Establish long-term fleet/AMC relationships with companies running premium cars.
• 3. Digital & Offline MarketingManage and grow GG’s presence on Instagram, Google My Business, and luxury-car WhatsApp groups.
• Create high-quality content: before/after repairs, customer testimonials, niche repair videos (DPF, mechatronics, turbo, suspension).
• Run targeted ad campaigns for premium car owners in Koramangala, HSR, Indiranagar, Bellandur, and surrounding areas.
• 4. Brand BuildingDevelop the “premium care” story: quality, transparency, technical expertise, and trust.
• Ensure reputation management—collect reviews, respond to feedback, promote customer stories.
• Work with the founder/garage team to ensure high-end clients get a consistent premium experience.
• 5. Sales Targets & ReportingConvert walk-ins and enquiries into paying customers.
• Track metrics such as:
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• Monthly premium car count
• Average ticket size
• Repeat customer rate
• Revenue from Audi/BMW/Merc/Volvo/JLR
• Prepare weekly reports and action plans to scale premium car volume.
• SkillsExcellent communication in English, Hindi & Kannada.
• Strong persuasion and relationship-building skills.
• Good understanding of basic car maintenance and premium-car pain points.
• Comfort with social media, reels, ads, and CRM tools.
• Ability to work closely with technicians to translate technical work into customer-friendly updates.
• Personality TraitsWarm, trustworthy, and reliable with premium clients.
• Hungry to grow the business—energetic and street-smart.
• High ownership and accountability.
• KPIs (What Success Looks Like)Increase premium car inflow by 30–40% within 6 months.
• Minimum ₹5–7 lakh/month revenue solely from luxury segment.
• Minimum 60% retention of premium customers.
• 20–30 new high-value leads generated monthly.
• Growth in online reviews, social media traction, and brand recall.