Senior Graphic Designer

Job Description: Senior Graphic Designer (Detailed with KPIs)

Position: Senior Graphic Designer

Department: Creative / Marketing / Branding

Location: (Specify)

Employment Type: Full-Time / Hybrid / Remote

1. Role OverviewThe Senior Graphic Designer will lead creative design projects, develop visual concepts, manage branding consistency, and deliver high-quality design output across digital and print media. This role also involves mentoring junior designers and collaborating with cross-functional teams to translate business needs into impactful visual communication.

2. Key Responsibilities

A. Creative Design & Concept DevelopmentDevelop creative concepts and design solutions for marketing campaigns, brand communication, and product promotion.

• Create visually compelling graphics for digital platforms: social media, websites, emailers, UI elements, ads, and presentations.
• Design print materials such as brochures, packaging, banners, posters, catalogs, and corporate branding.
• Ensure brand consistency across all design assets.

B. Project Leadership & Team CollaborationLead design projects from concept to delivery, managing timelines and creative direction.

• Review, guide, and mentor junior designers and interns.
• Collaborate with marketing, sales, content, product, and leadership teams to understand requirements.
• Provide design recommendations and creative input in meetings.

C. Branding & Visual IdentityMaintain and enhance the brand’s visual style and identity.

• Develop brand guidelines and enforce compliance across departments.
• Ensure quality control and consistency in all design outputs.

D. Technical ExpertiseUse design tools such as Adobe Illustrator, Photoshop, InDesign, CorelDRAW, Figma, Canva, etc.

• Prepare production-ready files and coordinate with print vendors when required.
• Stay updated with design trends, tools, and technologies.

3. Required QualificationsBachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field.

• 4–8 years of experience in graphic designing with a strong portfolio.
• Expertise in digital and print design.
• Knowledge of motion graphics, video editing, or UI/UX is a plus.

4. Key Skills & CompetenciesStrong creativity & visual storytelling

• Attention to detail and design precision
• Excellent communication & presentation skills
• Time management and multitasking
• Ability to lead and mentor others
• Problem-solving and conceptual thinking
• 
  

5. KPIs – Key Performance IndicatorsBelow are measurable KPIs to track performance of a Senior Graphic Designer:

A. Design Quality & CreativityBrand Alignment Score (90% + compliance with brand guidelines)

• Design Quality Rating from stakeholders (average 4/5 or above)
• Error Rate in Final Outputs (less than 2% revisions due to accuracy issues)
• Innovative Concepts Delivered (minimum 2–3 creative concepts monthly)

B. Productivity & TimelinessOn-Time Delivery Rate (95% of projects delivered within deadlines)

• Project Turnaround Time (average time to complete standard design tasks)
• Number of Projects Completed monthly (as per organizational workload)

C. Collaboration & CommunicationStakeholder Feedback Score (minimum 4/5)

• Team Collaboration Efficiency (timely coordination with marketing/product teams)
• Training & Mentoring Hours for junior designers (minimum 4–6 hours monthly)

D. Brand Development & InnovationNumber of New Templates/Brand Assets Created

• Contribution to Branding Improvements
• Incorporation of Latest Design Trends (quarterly updates)

E. Problem-Solving & OwnershipAbility to manage multiple projects simultaneously

• Independence in handling complex creative tasks
• Reduction in rework percentage (target <10%)

6. Reporting & EvaluationReports to: Creative Manager / Marketing Head / Director

• Performance Evaluation: Quarterly / Bi-annual (based on KPIs above)