Commercial Business Lead - Automotive Sales
Mahindra And Mahindra Limited
Work from Office
Full Time
Min. 3 yearsJob Description
Commercial Business Lead
Responsibilities & Key Deliverables
Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generationPreferred Industries
Automotive IndustryEducation Qualification
MBA; Post Graduate Dip in MgmtGeneral Experience
Core Automotive Sales/ FMCG sales,Experience of 3- 8 yearsExperience Level
Senior LevelJob role
Job requirements
About company
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