Salesforce Marketing Cloud Developer

Salesforce Pardot

Must Have

• Solution Design and Development: Design and develop custom solutions within Salesforce Marketing Cloud to meet client needs, including building journeys, emails, automation, and data-driven marketing campaigns
• Implement and customize marketing cloud functionalities using AMPscript, SQL, and other scripting languages
• Integration and Data Management: Integrate Salesforce Marketing Cloud with other systems, APIs, and databases to ensure seamless data flow and synchronization
• Manage data extensions, data models, and data configuration within the Marketing Cloud environment
• Marketing Automation and Personalization: Build and optimize marketing automation workflows, including triggered sends, segmentation, dynamic content, and personalization rules
• Implement and test journey builder experiences, ensuring optimal customer engagement and conversion
• Reporting and Analytics: Create and maintain reports and dashboards within Salesforce Marketing Cloud to measure campaign performance, analyze results, and provide actionable insights to stakeholders
• Collaboration and Support: Collaborate with cross-functional teams, including marketing, sales, to align marketing strategies with business objectives