Senior Analyst - Performance and Insights

Sr Analyst Performance & Insights

About Us

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win

Overview about Target in India

At Target, we have a timeless purpose and a proven strategy. And that hasn’t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Pyramid Overview

Roundel, Target’s retail media network, offers the world’s leading advertisers industry leading digital advertising solutions.  More than ¾ of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes!  We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and in-store all in premium, brand-safe environments.

About The Job

The Performance & Insights (P&I) team is responsible for delivering the campaign performance and insights to advertisers. As a Senior Analyst - Performance & Insights Capability Development, you will play an integral part in shaping how Roundel advances its analytic capabilities & related processes from a measurement and reporting perspective to a) deliver more performant media plans to our clients and b) provide deeper, more comprehensive and more actionable performance insights in the post-campaign evaluations. In this role, you will play a key role in shaping the future of media measurement strategy for roundel, esp. with focus on building an understanding role of media as key Growth Driver thru ROI and related analytics for our advertisers.

You will partner closely with cross-functional teammates in the areas of PSG, Product, Strategy, Go-To-Market and Sales to formulate innovative ideas, develop proofs of concepts and contribute to the development of solution roadmaps paving the way to scaling and implementing the solutions. Success in the role will be tied to your ability to blend deep analytics and insights experience in a retail and/or digital media context, consultative problem-solving and working effectively in a matrixed, cross-functional structure.

Key Responsibilities

Build & codify media performance measurement strategies: Collaborate with internal/external stakeholders to create capabilities and processes to drive best in-class efficiency, effectiveness to back roundel’s media performance

Be the Subject matter expert in the measurement of marketing investment impact for advertisers using advanced analytical solutions and methods.

Develop, deploy, and evangelize measurement solutions including test/control experimentation, brand lift studies, econometric models, research-based solutions, etc.

Support innovative approaches for media effectiveness measurement: Identity & build new approaches to measure media effectiveness efforts targeted toward varied audiences, placements and creative analysis.

Supporting custom analytics projects for the P&I team to land the value of roundels media with the advertisers which the current analyst facing products don’t serve.

Own and create processes that  enable a range of internal and external stakeholders to leverage roundel data for driving initiatives like media mix modelling

Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views etc

Work with Cross-functional teams – Product, Measurement, BII & GTM to align on the measurement strategy

Identify automation opportunities, gaps in technology & tools and work with product and business operations team to find solutions & support implementation

 Contribute to team upskilling efforts required to familiarize the team with the data products as well as new measurement methodologies

About you:

• 5+ yrs of working experience in of digital advertising, client consulting and/or retail analytics experience

• Masters or bachelor’s degree in one of the following: Analytics, Business Intelligence, Economics, Engineering

• Deep expertise in digital marketing performance measurement and campaign strategy along with related KPIs

• Hands-on experience in applied analytics, model building and statistical method selection

• Experience in new solution development, including media measurement, device/app measurement, alongside expertise in incrementality measurement through various Lift studies

• Intermediate (or higher) capabilities with SQL, R and/or Python to source/organize data and build initial models as proofs of concept

• Ability to facilitate communication between business and technology teams

• Strong communication skills with proven ability to influence peers, key stakeholders and leaders

• Expert at working in an agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas)

• Strategic mindset and bias for action with strong ability for strategic planning, defining OKRs and driving business outcomes
  

Useful Links

Life at Target- https://india.target.com/
Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/belonging

Experience Level

Senior Level