FMCG Sales Executive

Job Title: Sales Head – Edible Oil & FMCG

Job Summary

The Sales Head is responsible for driving revenue growth, expanding market presence, and leading the company’s sales operations across wholesale, distribution, institutional, and retail channels. The role involves developing sales strategies, managing key customer relationships, leading the sales team, and achieving business targets while ensuring high customer satisfaction.

Key Responsibilities

Sales Strategy & Business Development

• Develop and execute annual and quarterly sales strategies to achieve revenue and market share targets.
• Identify new business opportunities in wholesale, distribution, retail, HORECA (Hotels, Restaurants, Cafés), food processing, and institutional sales.
• Expand the company’s presence across domestic and international markets where applicable.
• Drive sales growth through new customer acquisition and existing customer retention.

Key Account Management

• Build and maintain relationships with distributors, wholesalers, modern trade, supermarkets, food manufacturers, and institutional buyers.
• Negotiate pricing, commercial terms, and long-term supply agreements.
• Ensure high customer satisfaction through timely service and issue resolution.

Sales Operations

• Monitor daily, weekly, and monthly sales performance.
• Prepare sales forecasts and demand plans.
• Coordinate with procurement, logistics, warehouse, finance, and marketing teams to ensure timely order fulfillment.
• Optimize sales processes to improve productivity and profitability.

Team Leadership

• Recruit, train, mentor, and lead the sales team.
• Set sales targets, KPIs, and incentive plans.
• Conduct regular performance reviews and provide coaching to improve results.

Market Intelligence

• Monitor competitor activities, pricing, and market trends.
• Identify customer needs and recommend new products or market opportunities.
• Provide regular market insights to senior management.

Reporting & Compliance

• Prepare sales reports, forecasts, and business performance dashboards.
• Ensure compliance with company policies, pricing guidelines, and contractual commitments.
• Maintain accurate customer and sales records using CRM or ERP systems.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field.
• MBA in Sales, Marketing, or Business Management is preferred.

Experience

• 8–15 years of sales experience.
• At least 5 years in a sales leadership role.
• Experience in edible oils, FMCG, food products, commodity trading, or consumer goods is highly preferred.

Required Skills

• Sales leadership
• Business development
• Key account management
• Distributor and channel management
• B2B and institutional sales
• Negotiation and contract management
• Sales forecasting
• CRM and ERP systems
• Team management and coaching
• Excellent communication and presentation skills

Key Performance Indicators (KPIs)

• Sales revenue achievement
• Gross margin and profitability
• New customer acquisition
• Distributor network expansion
• Customer retention rate
• Sales forecast accuracy
• Collection efficiency and outstanding receivables
• Team productivity and target achievement

Reporting To

Chief Executive Officer (CEO), Managing Director (MD), or Chief Operating Officer (COO)

Employment Type

Full-time

Preferred Industry Experience

• Edible Oil Manufacturing
• Edible Oil Trading
• FMCG
• Food Processing
• Commodity Trading
• Distribution and Wholesale