**Job Overview:**

We are seeking a creative and dynamic **Graphic Designer & Digital Marketing Specialist** to join our team. The ideal candidate will have a strong background in both graphic design and digital marketing, with the ability to create visually compelling content while developing and executing effective digital marketing campaigns. This dual role will require a combination of creative design skills and strategic marketing expertise to elevate our brand presence and engage our audience.

**Key Responsibilities:**

- **Graphic Design**:

 - Create visually appealing graphics, layouts, and designs for digital and print media, including brochures, social media posts, email campaigns, banners, and presentations.

 - Collaborate with the marketing team to conceptualize and design compelling visual assets that align with brand identity.

 - Manage the entire design process, from concept to final output, ensuring high-quality deliverables and meeting project deadlines.

 - Design promotional materials such as posters, infographics, web banners, and advertisements.

 - Maintain brand consistency across all digital platforms, ensuring all designs reflect the brand’s tone and visual identity.

- **Digital Marketing**:

 - Develop and execute digital marketing campaigns across social media platforms, email marketing, and paid advertising.

 - Collaborate with the content team to create and schedule posts that drive engagement and generate leads.

 - Analyze campaign performance data and provide actionable insights for improving campaign effectiveness.

 - Stay up-to-date with the latest digital marketing trends, tools, and best practices to optimize strategies and reach the target audience.

 - Manage SEO and PPC campaigns, optimize website traffic, and increase conversions.

 - Work on online reputation management and engage with the audience to increase brand awareness and loyalty.

**Qualifications & Skills:**

- **Graphic Design**:

 - Proficiency in design software such as Adobe Creative Suite (InDesign, Photoshop, Illustrator).

 - Strong portfolio demonstrating experience in digital and print design.

 - Understanding of typography, color theory, and layout design.

 - Ability to work with cross-functional teams and manage multiple projects simultaneously.

- **Digital Marketing**:

 - Experience in managing social media platforms (Facebook, Instagram, LinkedIn, Twitter) and email marketing campaigns.

 - Familiarity with digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp).

 - Knowledge of SEO, SEM, and PPC strategies.

 - Ability to analyze data, report on campaign performance, and make data-driven decisions.

 - Excellent written and verbal communication skills.

**Education & Experience:**

- Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.

- 1+ years of experience in graphic design and digital marketing.

- Proven experience in developing and executing successful marketing campaigns.

**What We Offer:**

- Competitive salary and benefits.

- Flexible working hours and a collaborative environment.

- Opportunities for professional growth and development.