Content Creator

JOB TITLE: Digital Media & Creative Marketing Executive

Location: Chennai (Hybrid / Remote)

Company: Learn2Learn Music Pvt Ltd (Paadarivom Padipparivom)

ABOUT US

Paadarivom Padipparivom (PP) is one of India's most innovative music communities, helping aspiring singers move from "Bathroom to Greenroom" through learning, performance opportunities, competitions, events and community engagement.

ROLE OVERVIEW

We are looking for a highly creative and execution-oriented Digital Media & Creative Marketing Executive to drive our visual communication, social media presence and promotional campaigns across all business verticals.

The ideal candidate should be capable of converting ideas into engaging posters, videos, reels and marketing campaigns that increase visibility, participation and brand engagement.

KEY RESPONSIBILITIES

Creative Design

• Design posters, banners, social media creatives and promotional materials

• Create event branding assets and campaign creatives

• Develop marketing collaterals for online and offline promotions

• Maintain brand consistency across all platforms

Video Production & Editing

• Edit promotional videos, reels, shorts and event highlights

• Create engaging social media content optimized for Instagram, Facebook and YouTube

• Add captions, transitions, motion graphics and visual effects

• Produce teaser videos and campaign launches

Social Media Management

• Manage social media content calendar

• Publish and schedule posts across platforms

• Write compelling captions and campaign copy

• Monitor engagement and community interactions

Digital Marketing Support

• Execute promotional campaigns for events, workshops and memberships

• Assist in paid advertising campaigns

• Track campaign performance and generate reports

• Suggest innovative content ideas and growth strategies

Content Creation

• Capture and repurpose content from events

• Create viral and trend-based content

• Develop storytelling content around participants, mentors and events

• Generate ideas for audience engagement

SKILLS REQUIRED

• Canva (Mandatory)

• Adobe Photoshop / Illustrator

• Adobe Premiere Pro / CapCut

• Video editing and motion graphics

• Social media marketing

• Basic copywriting skills

• Strong visual design sense

• Knowledge of Instagram, Facebook and YouTube ecosystems

PREFERRED QUALIFICATIONS

• 1-3 years of experience in digital marketing, content creation or creative design

• Experience handling social media for brands, events or communities

• Passion for music, entertainment or creator economy is a strong advantage

KEY PERFORMANCE INDICATORS (KPIs)

• Number of promotional campaigns executed

• Social media growth and engagement

• Quality and turnaround time of creatives

• Event participation generated through campaigns

• Video reach and content performance

• Brand consistency and creative quality

COMPENSATION

Salary: Based on experience and skill level

HOW TO APPLY

Share:

• Resume

• Portfolio

• Poster samples

• Reel/Video editing samples

• Social media handles or previous work links