Social Media Marketing Manager

Job Description – Marketing / Social Media Manager

Designation: Manager – Marketing / Social Media

Location: Chennai

Role Overview

We are looking for a creative and data-driven professional to lead Roamie’s social media and digital marketing presence. The role involves end-to-end ownership of strategy, content creation, community engagement, and performance analysis, ensuring Roamie’s brand voice is consistently represented across platforms.

Key Responsibilities

• Social Media Strategy & Planning
• Develop and execute a social media strategy aligned with Roamie’s communication and brand goals.
• Tailor approaches for key platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
• Set performance benchmarks, monitor progress, and optimize campaigns for awareness and engagement.
• Content Creation & Publishing
• Create, manage, and publish engaging multimedia content (visual, video, written).
• Maintain and execute a content calendar.
• Collaborate with internal teams to highlight operator stories, campaigns, and success cases.
• Use hashtags, tags, and trends to amplify reach and engagement.
• Community Engagement & Collaboration
• Identify and engage with relevant influencers, communities, alumni, and partners for collaborative campaigns.
• Coordinate with designers, agencies, and internal teams to align social media activities with broader marketing initiatives.
• Performance Analysis & Reporting
• Track and analyze performance metrics across platforms.
• Provide insights and recommendations to improve content reach and effectiveness.

Qualifications & Skills

• Education: Bachelor’s or Master’s degree in Mass Communication, Journalism, Marketing, Digital Media, Public Relations, or a related field.
• Experience: 2–4 years managing social media for a brand or Internet company, with hands-on experience across Instagram, LinkedIn, Twitter, YouTube, and Facebook.
• Key Competencies:
• Familiarity with social media management tools (e.g., Hootsuite, Buffer).
• Strong written communication, visual storytelling, and basic design skills (e.g., Canva).
• Analytical mindset with ability to track and improve campaign performance.
• Highly organized, creative, and a collaborative team player with ability to work independently.
• Languages: Fluency in English and local language is essential; Hindi will be an added advantage.

Budget: Upto 6LPA (for suitable candidates)

Working Days : 5 Day working (Mon-Friday)