Digital Marketing Executive

About the RoleWe are looking for a single-person powerhouse — someone who is both creative and analytical, and thrives on building and scaling digital presence end-to-end. This role requires someone who can think beyond conventional marketing, conceptualize strategies independently, execute campaigns hands-on, and deliver measurable business outcomes.

If you can design a landing page in the morning, optimize SEO after lunch, run paid campaigns in the evening, and still extract insights to improve conversions — you’re the type we’re looking for.

The ideal candidate must be passionate about lead generation (organic & inorganic), brand positioning, creative storytelling, and digital execution across multiple media formats.

• Key Responsibilities
• 1. Digital Strategy & Growth ExecutionBuild and implement integrated marketing strategies aligned with business and revenue goals.
• Own the entire digital funnel — awareness, engagement, conversion, and retention.
• Plan and execute both organic and paid lead generation across multiple channels.
• 2. Website Design & OptimizationCreate, maintain, and optimize high-performance websites and landing pages using Wix Studio, WordPress, Webflow or similar platforms.
• Ensure strong UI/UX, high-speed performance, and conversion-driven layouts.
• Implement heatmaps, A/B testing, user journey flow, and performance analytics.
• 3. SEO & Content OptimizationLead and execute on-page, technical, and off-page SEO.
• Conduct keyword research, competitor benchmarking, schema markup, and backlink outreach.
• Track and report ranking improvements, traffic growth, and conversion impact.
• 4. Paid Advertising & Campaign ManagementPlan and manage Google Ads, Meta Ads, LinkedIn Campaigns and remarketing strategies.
• Build landing pages, ad creatives, tracking frameworks, and conversion pipelines.
• Optimize CAC, ROAS, and campaign performance continuously.
• 5. Social Media & Brand GrowthDevelop content calendars, storytelling angles, viral content hooks, and visual branding.
• Manage company presence across LinkedIn, Instagram, YouTube, Facebook, and emerging platforms.
• Drive meaningful engagement, community building, and audience expansion.
• 6. Graphic Design & Creative ProductionDesign visually compelling assets:
• banners, creatives, presentations, brochures, explainer visuals, reels, video snippets, and motion graphics.
• Ensure brand consistency across all digital channels.
• 7. Email Marketing & AutomationCreate drip workflows, newsletters, lifecycle campaigns, and re-engagement journeys.
• Manage email deliverability, segmentation, templates, and campaign analytics.
• 8. Reporting & Performance IntelligenceTrack KPIs using GA4, CRM Insights, Paid Ad dashboards, and automation tools.
• Present weekly/monthly insights with actionable improvement plans.
• Required Skills & Experience3–7 years hands-on experience handling end-to-end digital marketing independently.
• Strong design skills using Adobe Suite / Canva / Figma.
• Expertise in SEO tools (Ahrefs, SEMrush, GSC) and performance marketing.
• Strong copywriting and visual storytelling capability — both long and short format.
• Ability to think strategically and execute tactically — no task is “too big” or “too small”.

Mindset & Personality MatchWe’re looking for someone who is:

✔ A creator at heart

✔ A strategist in mind

✔ A builder in execution

✔ A growth hacker by mindset

Someone who:

• Experiments, learns fast, and iterates.
• Operates with ownership and accountability.
• Loves solving problems creatively — not just following templates.
• Can multitask between design, content, analytics, and campaign building effortlessly.