Digital Marketing Manager

PHASE 1 TARGET AUDIENCE 

WORLD LEVEL / INDIA LEVEL / CITY WISE . 

CHANNEL OF TARGETING 

1. INSTAGRAM 

2. FACEBOOK

3. YOUTUBE 

4.GOOGLE MY BUSINESS

5. WHATS APP . 

6. LINKEDIN MARKETING  

MARKETING CHANNEL 

1. WHATS APP MARKETING 

2. SMS MARKETING 

3. INFLUENCER MARKETING 

4. USER GENERATED CONTENT 

BRAND ANALYSIS 

1, SOCIAL MEDIA ANALYSIS : HOW OUR COMPETITOR WORK ON SOCIAL MEDIA

 WHERE OUR SOCIAL ,MEDIA STANDS 

2. WEBSITE : 3 PAGES / 5 PAGES / 10 PAGES 

3. LANDING PAGE FOR ADDS 

4. GMB ANALYSIS : HOW R COMPETITOR - R WORKING ON 

( REVIEWS / UPDATE )

5. KEYWORD SELECTION 

BRAND OPTIMIZATION 

1. OTA LISTING . - BOOKING .COM/ AGODA / MMT / CLEAR TRIP / TRIVAGO

2. CHANNEL MANAGER - REAL TIME UPDATE - FOR INVENTORY SOLD OUT

3. SOCIAL MEDIA OPTIMIZATION ( SMO)

FACEBOOK / INSTAGRAM / YOUTUBE / LINKED IN SETUP ( PERSONAL PAGE )

YOUTUBE / LINKED IN TO BE BUILT BY THIS EMAIL IDS 

INSTAGRAM TO BE WITH PROFESSION DASHBOARD / PROPER BIO AND OPTIMIZATION TO BE DONE 

INSTAGRAM TO BE MADE BY SAME NO -

GMB TO BE WITH SAME EMAIL ID - VIRTUAL TOUR - MOBILE NO VERIFIED / DIRECTION / PHOTOS /OPENING HRS / 

GMB DASHBOARD TO BOOKING PAGE TO BE LINKED - IT WILL SHOW BOOKING IN REAL TIME 

YOU TUBE OPTIMIZATION - CHANNEL BANNER / SOCIAL MEDIA ACCOUNT SETUP - CAN TERMINATE TO WEBSITE OR OTHER SOCIAL MEDIA CHANNELS 

ABOUT US SECTION TO BE READY / ABOUT BUSINESS IN DETAILS AND EMAIL ADDRESS TO BE GIVEN 

LANDING PAGE TO BE OPTIMIZED WITH BOOKING 

ADVERTISEMENT ACCOUNT SETUP 

1. FACEBOOK - BUSINESS ADD MANAGER: FOR RUNNING ADDS ON FB AND INSTA 

2. GOOGLE ACCOUNT SETUP . - GOOGLE PAR AND YOUTUBE / GOOGLE MY BUSINESS PAR ADD CHALAYEGA 

3. LINKED IN ACCOUNT SET UP . 

ALL 3 ADD ACCOUNT TO BE SET UP.

MARKETING 

1. ORGANIC MARKETING - NON PAID 

2. NON ORGANIC MARKETING - PAID 

ORGANIC MARKETING

SOCIAL MEDIA POST / CONTENT TO BE POSTED 

INSTAGRAM / YOUTUBE / FACEBOOK - IN FORM OF POST / INFOGRAPHICS / PROMOTIONAL POST/ EVENT PHOTOS / VIDEOS / LIVE EVENT TO BE RECORDED / 

VIDEO FORM : FACEBOOK AND YOUTUBE 

POST FORM : INSTAGRAM / FACEBOOK / OTHER PLATFORM . 

REEL : INSTAGRAM AND IN THE FORM OF SHOOT ON YOUTUBE 

ENGAGEMENT ON REEL IS MORE 

VIDEO : LONG FORM / SHORT FORM / GUEST TESTIMONIAL FOR EXPERIENCE - SHARE ON SOCIAL MEDIA 

GUEST STORY : HOW THEY COME / ACTIVITIES THEY DID 

EVENT : DJ NIGHT / LIVE MUSIC / CONTEST / RESORT OVERVIEW - OF DRONE SHOOT 

LOCATION : WITH SIGHTSEEING / NEARBY ATTRACTION - MUSEUM / RELIGIOUS / WATERFALL / AIR[PORT 

SO THAT CAN BE INTERESTED IN BOOKING WITH US 

LINKED : POST MADE TO BE POSTED / ARTICLES TO BE WRITTEN / CONNECTIONS TO BE BUILD /

SEO 

1. LOCAL SEO - DEPENDS ON GMB / LOCAL LISTING SITES ( OTA + JUST DIAL +INDIA MART- RESORT PROFILE TO BE MADE

2. SEO - ON PAGE / BLOG SECTION / ARTICLE SECTION / SITE MAP /TO BE LINKED WITH GOOGLE CONSOLE - ALL PAGES TO BE SUBMITTED TO GOOGLE TO SCROLL OUR PAGES / LINKED BUILDING ON YOUR POST AND BLOG - RELATED WEBSITES 

CAN BE BRING TO OUR WEBSITE 

WHATS APP MARKETING : WHO ALREADY HAVE VISITED OUR HOTEL - SPECIAL OFFER 

( 10% / 20 %)- WHATS APP BLASTER 

SMS MARKETING 

INFLUENCER MARKETING : WEBSITE / SOCIAL MEDIA / IN THE FORM ADD / REGISTRATION FORM FOR INFLUENCER - FOLLOWERS KITNE HAI / NEED KYA HAI 

INFLUENCERS REQUIRED WHO TRAVEL ONLY 

BLOGGER / TRAVELER : IT WILL HELP US WE WOULD LIKE TO WELCOME HIM OR NOT 

STAY FREE OR PER REQUIRED / 

HE WILL SHOWING YOUR HOTEL IN HIS BLOG 

ENVIRONMENT . / WHAT IS DIFFERENT FROM OTHER RESORTS 

GET SMALL INFLUENCER 

CONTENT MARKETING 

SHOWING GUEST VIDEO / TESTIMONIAL OF CLIENTS / POOL /SWIMMING / GYM / GUEST ACTIVITIES / GAMES / ADVENTURE ACTIVITY / SWING / SELFIE POINT / KITCHEN ACTIVITY / HYGIENE / - VIRTUAL TOUR 

USER GENERATED CONTENT 

SELFIE POINT WITH BRANDING / TAGGING WITH INSTAGRAM / MAXIMUM LIKE WILL GET A FREE STAY

QUORA MARKETING 

QUESTIONS TO BE MADE AND ANSWERED BY DIFFERENT DIFFERENT PROFILE 

REVIEW SCANNER TO BE LISTED AT COUNTER / AT THE TIME OF CHECKOUT  

PAID ADS

1. SOCIAL MEDIA ADS - 40%

2. GOOGLE ADS - 40 %

3. LINKEDIN ADS TARGETING -20 %

MIN BUDGET : 20K . INN START 

AWARENESS / LEAD GENERATION / INTEREST

PROMOTIONAL POST : 

AWARENESS : INSTAGRAM / FACEBOOK 

VOICE OVER : VIDEO : LEAD GENERATION 

SCRIPTED VIDEO :LEAD GENREATION