Roles and Duties of a Virtual Assistant:

Manage and schedule daily social media posts across platforms like Instagram, Facebook, and LinkedIn.

Create and curate content (graphics, captions, videos) to drive audience engagement and brand awareness.

Monitor analytics, track campaign performance, and generate weekly social media reports.

Manage e-commerce website backend – product listings, pricing, inventory, and promotions.

Coordinate online order processing, customer communication, returns, and platform support.

Assist in digital marketing tasks like email campaigns, ad placements, and basic SEO updates.

Conduct competitor analysis and assist with marketing strategy development.

Maintain executive schedules, organize meetings, and handle email and communication follow-ups.

Prepare documents, reports, and presentations required by the management.

Serve as a reliable point of coordination between departments, clients, and external partners.