SEO and Marketing Associate

We are looking for an SEO expert to manage all search engine optimisation and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximise ROI. Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyse website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimise copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimisation Research and implement search engine optimisation recommendations Research and analyse competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Desired Candidate Profile Proven SEO experience Solid understanding of performance marketing, conversion, and online customer acquisition Working knowledge of HTML, CSS, and JavaScript development and constraints Up-to-date with the latest trends and best practices in SEO and SEM Excellent consulting, writing, editing (text and photo), presentation and communication skills Positive attitude, detail-oriented approach and customer focused Good multitasking and organisational ability will be beneficial Should have good attitude, high ethical standard and a go-getter A team player with good learning ability and implement new ideas, concepts from time to time