Roles & Responsibilities:

● Plan, create, and manage end-to-end PPC campaigns across Google Ads, Bing, and social media platforms like Facebook, Instagram, and LinkedIn.

● Monitor, optimize, and adjust PPC campaigns continuously to improve performance, reduce CPC, and maximize ROI.

● Develop and implement effective SEO/SEM strategies to increase organic and paid traffic, improve keyword rankings, and enhance overall campaign performance.

● Use Google Analytics and other tools to track, measure, and report on campaign performance, KPIs, and ROI, providing insights to improve campaign outcomes.

● Collaborate with internal teams to optimize landing pages for better user experience and higher conversion rates.

● Stay updated with the latest trends in digital marketing and search engine advertising and provide creative solutions for growth and performance improvements.

● Plan and execute A/B tests, multivariate tests, and other experiments to improve user experience and drive higher conversion rates.

● Manage PPC budgets, ensure efficient budget allocation, and monitor spend to ensure campaigns remain within the set budget while achieving desired performance.

● Instrument conversion tracking and optimize user funnels to increase conversions by evaluating customer touchpoints and adjusting strategies accordingly.

Desired Candidate Profile:

● Proven experience in managing Google Ads campaigns, from inception to execution and optimization.

● Demonstrable expertise in paid search campaigns, including Google Ads, Bing Ads, and social media advertising platforms.

● Strong knowledge of SEO/SEM, Google search, and display advertising campaigns.

● Solid experience in troubleshooting and using relevant diagnostic tools to resolve issues.

● Creative thinker with the ability to design compelling ad copy and identify target audiences for impactful campaigns.

● In-depth experience with Google Analytics and other website analytics tools.

● Proficient in optimizing landing pages for higher conversion rates and better user experience.

● Strong data-driven decision-making abilities with the capability to analyze performance and extract actionable insights.

● Up to date with the latest trends, tools, and best practices in digital marketing and paid search advertising.