Area Sales Manager (B2B)

Area Sales Manager (ASM) – Field Sales Location: Assam (Guwahati Region)

Head Office: New Delhi

Department: Sales

Industry: Bathroom Accessories / Hardware / Building Materials (as applicable)

🔹 Position OverviewT he Area Sales Manager (ASM) will be responsible for driving sales growth, managing distributors & dealers, expanding market reach, and ensuring execution of sales strategies in the Assam (Guwahati) region. The role involves extensive field visits, market mapping, and building strong relationships with trade partners.

• 🔹 Key Responsibilities1. Sales & Market Development Achieve monthly, quarterly, and annual sales targets for the assigned region.
• Identify new distributors, dealers, retailers, and expand secondary sales.
• Conduct regular field visits (10–12 counters per day standard).
• Plan and execute area-wise sales strategies to increase product penetration.
• Ensure availability, visibility, and proper display of company products.
• 2. Channel ManagementDevelop and manage distributor & dealer networks in assigned districts.
• Handle distributor onboarding, order booking, and stock management.
• Resolve distributor issues related to pricing, schemes, orders, and payments.
• Track competitor activities, pricing, launches, and market strategies.
• 3. Field Operations Daily market visits & reporting (beat plan, tour plan, counter coverage).
• Conduct product training & awareness for retailers and channel partners.
• Ensure timely collections and maintain credit discipline.
• Monitor order fulfillment & coordinate with HO (New Delhi) for dispatch.
• 4. Reporting & CoordinationPrepare daily sales reports (DSR), weekly status reports, and monthly MIS.
• Share market insights, customer feedback, and sales opportunities.
• Coordinate with marketing team for branding materials, promotions, and campaigns.
• Attend monthly review meetings at Head Office (New Delhi) as required.
• 🔹 Skills & Qualifications Minimum 2–5 years of field sales experience (Hardware/Bathroom Accessories preferred).
• Strong understanding of the Assam (Guwahati) market and nearby districts.
• Ability to manage distributors, dealers, and retail counters.
• Excellent communication, negotiation, and customer-handling skills.
• Must be comfortable with daily field travel.
• Ability to work independently with strong target orientation.
• Basic knowledge of Excel, CRM, WhatsApp reporting, and sales documentation.
• Work Structure Work Location: Assam (Guwahati field operations)
• Reporting To: Sales Head / Regional Manager (Delhi HO)
• Office Coordination: New Delhi Head Office
• Travel: Extensive field travel within Assam region