·        Meet Sales and Distribution targets by effective implementation of area sales & development plans. Develop Sales forecast for all categories based on trends.

·        Define allocation of sales targets to the different CSD Depots/KPKB based on clear understanding of calendar of inputs/market growth/category growth.

·        Plan and achieve distribution expansion by class of URC/Subsidiary Canteens, (A & B Class) and build strong liaising with Canteen Manager & all concern.

·        Monitor & execute effective sales/distribution expansion through Agency FF by giving them targets on a monthly, quarterly basis. Suggest changes if their work is not up to mark.

·        Ensure timely payments are received from KPKB in the stipulated time frame of 90 days.

·        Ensure high visibility of brands/SKUs on shelves.

·        Ensure damage/expiry/leakage claims are settled in time by proper scrutiny and on field verification from URC’s/Subsidiary Canteens.

·        Ensure recruitment/ availability/ retention of required manpower (Sales Promoter) as per plan and monitor their performance.

·        Track & report activities of competition. Develop strong market intelligence and monitor competitor activities on trade channel related matters and proactively provide feedback to Reporting Manager.

·        Ensure effective working of team with the support of FA.