We are looking for a talented and experienced Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in digital marketing and website development, with a passion for driving growth and delivering measurable results.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
• Manage and optimize online marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
• Conduct market research and competitive analysis to identify opportunities and trends in the digital marketing landscape.
• Collaborate with the website development team to ensure seamless integration of marketing strategies and website functionality.
• Create engaging and relevant content for websites, blogs, social media, and email campaigns.
• Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, and provide regular reports to management.
• Stay up-to-date with the latest industry trends, technologies, and best practices in digital marketing and website development.
• Work closely with clients to understand their goals and objectives, and provide tailored marketing solutions to meet their needs.
• Manage budgets and allocate resources effectively to maximize ROI.
• Develop and maintain relationships with key stakeholders, partners, and influencers in the industry.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, preferably in an agency setting.
• Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creativity and a keen eye for detail.
• Strong project management and organizational skills.