Digital Ads Specialist

Job Title: Digital Ads & Marketplace Marketing Specialist

Employment Type: Full-Time

Location: Remote / On-site

Job Summary:

We are seeking a results-driven Digital Ads & Marketplace Marketing Specialist responsible for managing paid advertising campaigns and marketplace promotions to drive sales and lead generation.

Key Responsibilities:

• Plan and execute paid campaigns across Google Ads, Facebook Ads, Instagram Ads, and marketplace platforms.
• Manage campaign budgets, bidding strategies, and audience targeting.
• Monitor performance metrics and optimize campaigns for improved ROI and ROAS.
• Conduct A/B testing to enhance ad performance and conversions.
• Prepare regular performance reports with actionable insights.

Requirements:

• Proven experience in digital advertising and marketplace marketing.
• Basic knowledge of SEO principles and keyword strategy.
• Strong analytical and performance optimization skills.
• Ability to manage and scale paid campaigns effectively.

This role requires a performance-oriented professional focused on measurable growth through paid advertising and marketplace platforms.