Digital Marketing Executive

Job Title: Digital Marketing ExecutiveJob SummaryWe are looking for a creative and result-oriented Digital Marketing Executive to plan, implement, and manage online marketing campaigns. The ideal candidate will be responsible for increasing brand awareness, generating leads, improving website traffic, and enhancing the company's online presence through various digital channels.

• Key ResponsibilitiesSearch Engine Optimization (SEO)Perform keyword research and competitor analysis.
• Optimize website content, meta tags, images, and landing pages.
• Build quality backlinks and improve domain authority.
• Monitor website rankings and SEO performance.
• Social Media MarketingCreate, schedule, and publish content on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other platforms.
• Develop social media strategies to increase engagement and followers.
• Manage comments, messages, and community interactions.
• Paid AdvertisingCreate and manage Google Ads campaigns.
• Run Facebook, Instagram, LinkedIn, and YouTube advertisements.
• Monitor ad performance and optimize campaigns for better ROI.
• Content MarketingCreate blogs, articles, website content, social media posts, and promotional materials.
• Coordinate with graphic designers and video editors for creative content.
• Ensure content is SEO-friendly and aligned with brand guidelines.
• Email Marketing & Lead GenerationCreate and manage email marketing campaigns.
• Maintain customer databases and CRM systems.
• Generate and nurture leads through various digital channels.
• Website ManagementUpdate website content regularly.
• Monitor website performance and user experience.
• Coordinate with developers for technical improvements.
• Analytics & ReportingTrack website traffic using Google Analytics and Search Console.
• Prepare weekly and monthly performance reports.
• Analyze campaign performance and suggest improvements.
• Required SkillsKnowledge of SEO, SEM, and Google Ads.
• Experience with Facebook Ads Manager and social media marketing.
• Familiarity with Google Analytics, Search Console, and Tag Manager.
• Understanding of WordPress websites.
• Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• QualificationsBachelor's degree in Marketing, Business, Communications, or related field.
• Digital Marketing certifications are preferred.
• 1-3 years of experience in digital marketing (Freshers with strong knowledge may also apply).
• Preferred ToolsGoogle Ads
• Google Analytics
• Google Search Console
• Meta Business Suite
• Canva
• WordPress
• SEMrush / Ahrefs