Responsibilities of candidates includes: • Develop strong and innovative digital marketing strategies, using SEO, PPC • Drive traffic to company pages and generate interest in company products and services • Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media. • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyse website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Optimize copy and landing pages for search engine marketing • Perform ongoing keyword discovery, expansion and optimization • Research and implement search engine optimization recommendations • Research and analyse competitor advertising links • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Work with editorial and marketing teams to drive SEO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements: • Proven SEO experience of minimum 6 years. • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. • Solid understanding of performance marketing, conversion, and online customer acquisition • In-depth experience with website analytics tools (e.g, Google Analytics, Google Addwords, NetInsight, Omniture, WebTrends) of all mediums. • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) • Experience with A/B and multivariate experiments • Working knowledge of HTML, CSS, and JavaScript development and constraints • Knowledge of ranking factors and search engine algorithms • Up-to-date with the latest trends and best practices in SEO and SEM • Master Degree in a quantitative, test-driven

More about this SEO Manager job

Stanvee Services India Limited is aggressively hiring for the job profile of SEO Manager at Kolkata in New town locality. Kindly go through the FAQs below to get all answers related to the given job. 1. How much salary can I expect? Ans. You can expect a minimum salary of 25,000 INR and can go up to 40,000 INR. The salary offered will depend on your skills, experience and performance in the interview. 2. What is the eligibility criteria to apply for this job? Ans. The candidate should have completed Post Graduate degree and people who have 5 to 31 years are eligible to apply for this job. You can apply for more jobs in Kolkata to get hired quickly. 3. Is there any specific skill required for this job? Ans. The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job. 4. What are the timings of the job and how many working days are there? Ans. It is a Full Time job having timing from 10:00 AM to 06:00 PM and will have 6 working days i.e., monday - saturday. 5. Is it a work from home job? Ans. No, it’s not a work from home job and can’t be done online. You can explore and apply for other work from home jobs in Kolkata at apna. 6. Are there any charges or deposits required while applying for the role or while joining? Ans. No work-related deposit needs to be made during your employment with the company. 7. How can I apply for this job? Ans. Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview. 8. What is the last date to apply? Ans. The last date to apply for this job is 06-Feb-2022. For more details, download apna app and find Full Time jobs in Kolkata. Through apna, you can find jobs in 74 cities across India. Join NOW!