Marketing Manager

Job Description: Field Marketing Manager Position: Field Marketing Manager

Experience Required: 3–6 Years

Industry: Open (FMCG, Retail, Real Estate, Automobile, Consumer Goods, Services, etc.)

🔹 Job Summary We are looking for an energetic and strategic Field Marketing Manager to lead on-ground marketing activities, brand promotions, event execution, and customer engagement. The candidate will be responsible for driving brand visibility, generating leads, and supporting sales growth through field-based marketing initiatives.

• 🔹 Key Responsibilities Field Marketing & Execution Plan and execute on-ground marketing activities, roadshows, events, and promotional campaigns.
• Manage brand activation in target areas to improve product visibility.
• Conduct field surveys and competitor analysis to understand market trends.
• Sales Support Work closely with the sales team for lead generation and conversion activities.
• Promote products/services directly to customers during field visits.
• Track performance of campaigns and provide actionable insights.
• Brand Promotion Ensure consistent brand messaging across all field marketing activities.
• Build relationships with local partners, vendors, dealers, retailers, and distributors.
• Implement creative strategies to increase brand reach.
• Team Management Lead and supervise field marketing executives/promoters.
• Train the team on product knowledge, pitch, and customer engagement.
• Ensure timely execution of tasks and meet marketing KPIs.
• Reporting & DocumentationMaintain daily/weekly reports of field activities, conversions, and outcomes.
• Analyze data and prepare presentations for management.
• Handle budgeting and spending for field campaigns.
• 🔹 Required Skills & Qualifications Minimum 3 years of field marketing experience.
• Strong communication, negotiation, and customer-engagement skills.
• Good knowledge of market trends, competitor activities, and branding.
• Ability to manage field teams and multiple campaigns simultaneously.
• Proficiency in MS Excel, Google Sheets, and reporting tools.
• Willingness to travel frequently for field work.
• Bachelor's/MBA in Marketing preferred.
• 🔹 Key Strengths Strategic thinking with hands-on execution capability.
• Goal-oriented, energetic, and confident in public interaction.
• Ability to work under pressure and meet deadlines.