Sales Engineer

About Graven Automation

Graven Automation Private Limited is a fast-growing industrial automation company specializing in Variable Frequency Drives (VFDs), Soft Starters, PLC systems, control panels, industrial spares, and turnkey automation solutions. We serve manufacturing plants, OEMs, integrators, and distributors across India with a focus on reliability, delivery speed, and customer success.

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Role Overview

We are looking for a driven and technically strong Sales Engineer who can understand customer requirements, recommend the right automation solutions, and close deals. The ideal candidate should possess both technical depth and sales acumen to grow our market presence.

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Key Responsibilities

1. Sales & Business Development

Identify new business opportunities across industrial segments.

Meet and exceed monthly/quarterly sales targets.

Generate leads, cold call, visit customers, and build a strong pipeline.

2. Customer Interaction & Solution Selling

Understand customer requirements in VFDs, PLCs, motors, automation, and control systems.

Select and recommend Schneider/Siemens/VFD models as per application.

Prepare and deliver technical presentations and product demonstrations.

3. Quoting & Negotiation

Prepare quotations, BOQs, technical offers.

Negotiate pricing while maintaining company margins.

Follow-up aggressively to convert inquiries into orders.

4. Coordination & Support

Coordinate with internal teams for procurement, delivery, and after-sales support.

Provide basic troubleshooting assistance to customers.

Maintain CRM data, daily reports, and visit logs.

5. Relationship Management

Build long-term relationships with OEMs, end users, consultants, and channel partners.

Ensure high customer satisfaction and repeat business.

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Required Skills & Qualifications

Technical Skills

Diploma/Degree in Electrical/Electronics/Instrumentation Engineering.

Good knowledge of VFDs, PLCs, control panels, industrial automation, and electrical systems.

Ability to read electrical drawings, understand loads, motors, harmonics, and applications.

Sales Skills

Strong communication, negotiation, and presentation skills.

Ability to explain technical concepts in simple language.

High confidence in customer-facing roles.

Personal Attributes

Self-driven, target-oriented, and disciplined.

Ability to work independently with ownership.

Strong problem-solving mindset.

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What We Offer

Attractive salary + performance-based incentives.

Steep learning curve in industrial automation.

Opportunity to work with major brands and large industrial clients.

Supportive and growth-oriented work environment.