Banking Executive

Position Title: Bank Officer

Grade/Level: Executive / Senior Executive

Vertical: Branch Banking

Location: Liabilities Bank Branches (Across Locations)

Reports To: Team Leader / Branch Sales Manager / Branch Manager (for rural branches)

Department: Liabilities Sales/ Current Account sales and saving account sales

Job Purpose To acquire and grow the bank’s liability business by sourcing new CASA accounts, cross-selling financial products, and ensuring excellent customer service. The role demands strong sales capability, local market knowledge, and an ability to consistently achieve targets.

• Qualifications Graduate (must have 1st division in 10th, 12th, and Graduation)
• Age should be below 25 years
• Preferably a local candidate

Experience1–2 years of experience in field sales (liabilities/insurance preferred) in Liabilities Sales/ Current Account sales and saving account sales

Functional Competencies

• Strong selling and negotiation skills
• Good communication skills
• Fluency in the local language
• Ability to understand customer needs and offer suitable solutions
• Behavioral Competencies
• Customer-first mindset
• Relationship-building skills
• Ability to work under pressure
• Confidence to convince and convert prospects

Key Responsibilities

1. Financial Responsibilities Acquire CASA and liability accounts through cold calling, market references, field visits, and cross-selling.

• Sell third-party products such as life insurance, health insurance, and mutual fund SIPs.
• Drive revenue growth by tapping new customer segments and leveraging existing relationships.

2. Non-Financial Responsibilities Execute sales and marketing activities within the branch to meet liability targets.

• Acquire new customers via:
• Campaigns and local marketing activities
• Branch walk-ins
• Customer referrals
• Industry associations and local networks
• Ensure timely onboarding and smooth account opening for NTB (New-to-Bank) customers.
• Meet overall scorecard targets (numbers & value).

3. Compliance & Risk Responsibilities Adhere to all KYC/AML guidelines, bank policies, and regulatory requirements.

• Ensure confidentiality of bank information; no disclosure of data in any form (verbal, written, electronic)