Business Development Manager (BDM)

ROLE AT A GLANCE

Function: Business Development & Artist Relations

Location: Mumbai — Full-time, On-site

Experience: 3–5 years (Negotiable)

Reports To: CEO / Senior Leadership

Start Date: Immediate

RESPONSIBILITIES

Artist Acquisition

• Own the artist acquisition pipeline from first contact to signed agreement
• Proactively identify and reach out to independent vocalists, musicians, and emerging artists across YouTube, Instagram, and music communities
• Conduct discovery conversations to assess artist readiness and fit
• Manage pipeline data with clear status tracking and weekly reporting to the CEO

Artist Onboarding & Relations

• Lead the full onboarding experience — introductory session, expectations briefing, and team introductions
• Serve as the primary point of contact for artists throughout their engagement
• Build trust-based, long-term relationships with artists — not transactional ones
• Identify and resolve friction points early — scheduling, communication gaps, unmet expectations

Outreach & Partnerships

• Represent Kailasa Records at open mics, showcases, music events, and college festivals
• Identify and develop B2B opportunities — colleges, talent platforms, music communities — to expand the artist referral network
• Draft artist-facing proposals, decks, and follow-up communications

Digital Marketing Support

• Collaborate with the marketing team on social media campaigns targeting independent artists
• Contribute to content strategy — artist spotlights, programme explainers, and platform-specific outreach content
• Track campaign performance and use data to refine targeting and messaging