Field Marketing Executive

Job Description: Field Marketing Executive (AV Cables)

Role OverviewWe are looking for a proactive Field Marketing Executive responsible for outdoor marketing, brand promotion, and client interaction for our AV cable product range. The candidate should be confident, good at communication, and willing to travel for field activities.

• Key ResponsibilitiesConduct outdoor marketing activities to promote the AV cable range in targeted market areas.
• Meet potential clients, retailers, distributors, and corporate customers to showcase AV cable products.
• Explain product features, specifications, and benefits to clients.
• Handle product-related inquiries and provide accurate information.
• Generate sales leads through field visits, networking, and market mapping.
• Maintain daily activity reports, visit logs, and lead sheets.
• Support brand visibility through on-ground promotional activities.
• Build strong long-term relationships with clients and channel partners.
• Collect market feedback, competitor insights, and customer requirements.
• Required Skill set Good communication and presentation skills.
• Confidence in meeting clients and promoting technical products.
• Ability to travel for field marketing activities.
• Basic understanding of electronic/AV products (training will be provided).
• Strong lead generation and customer relationship-building skills.
• Qualifications Diploma.
• Experience in field marketing, electronics, or cable industry is preferred (not mandatory).
• Freshers with good confidence and communication may apply.
• Other Requirements Must be comfortable with outdoor marketing activities.
• Should be energetic, self-driven, and target-oriented.
• Two-wheeler preferred.