Field Sales Executive

Key roles and responsibilities

• In-store brand representation: She is the face of the brand in a retail environment, making the product more tangible and accessible. 
• Driving immediate sales: Her presence and activities are designed to motivate customers to make an immediate purchase by highlighting special offers and incentives. 
• Product demonstration and information: She provides product information and demonstrates features, helping to convince consumers to choose a specific brand over competitors. 
• Customer engagement: Her role is to engage with customers, answer their questions, and build a connection that traditional advertising cannot achieve. 
• Promotional activities: She is responsible for executing specific sales promotion activities, such as giving out free samples, offering discounts, and running small in-store contests. 
• Increasing brand visibility: By being present and active in a store, she ensures the brand stands out on the shelf and captures consumer attention. 
• Gathering feedback: She can act as an informal source of feedback by observing customer reactions and relaying this information back to the marketing team.