Social Media Specialist

Solastaa Hair & Skin

Kalyan West, Mumbai Metropolitan Region

₹18,000 - ₹22,000 monthly

Fixed

₹18000 - ₹22000

Earning Potential

₹22,000

Work from Office

Full Time

Min. 2 years

Basic English

Job Details

Interview Details

Job highlights

36 applicants

Job Description

Develop and implement social media strategies to increase brand visibility and footfall.
Align campaigns with salon promotions, seasonal offers, festivals, and service launches.
Content Creation & Management:

Create and manage content for Instagram, Facebook, WhatsApp, YouTube, and Google Business Profile.
Develop engaging posts, stories, reels, and before-after videos featuring salon services and client transformations.
Coordinate with photographers, videographers, and stylists for content generation.
Campaigns & Promotions:

Run targeted ad campaigns to generate bookings and leads for services like haircuts, facials, bridal makeup, etc.
Collaborate with influencers and local micro-creators for brand promotions and product tie-ups.
Engagement & Community Building:

Respond to DMs, comments, and client queries promptly.
Build online communities and encourage user-generated content and client testimonials.
Analytics & Reporting:

Maintain consistency in brand voice, aesthetics, and communication across all digital platforms.
Promote the salon’s hygiene standards, certifications, and expert staff credentials through social proof.
Requirements:2+ years of social media marketing experience, preferably in the beauty, fashion, or wellness industry.
Strong understanding of Instagram Reels, Stories, and Meta Ads.
Excellent communication skills and a passion for beauty and grooming.
Ability to shoot/edit basic videos and create visual content using tools like Canva, CapCut, or InShot.
Familiarity with CRM tools, WhatsApp Business, and Google Business Profile is a plus.

Job role