GN - SONG - MT - CDP - Consultant

Job Title: CDP Consultant + Consultant + Strategy & Consulting Global Network Song

Management Level: 09 - Consultant

Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune

Must have skills: Customer Data Platform, Adobe Experience Platform, Digital Audience Management

Good to have skills: Salesforce Marketing Cloud, Tealium

Job Summary: As a Digital Marketing Platform Consultant, you will be responsible for designing, building, and implementing strategies to enhance business performance using Customer Data Platforms and other digital marketing tools. Your typical day will involve working with clients to solve customer-facing challenges in sales, service, and marketing, and developing solutions to meet those requirements.

Roles & Responsibilities:

• Conduct assessment of client’s current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization.
• Gather business requirements and strategize and build client’s digital marketing data management program that delivers high-performance profiles for segmentation, personalization & activation across digital channels.
• Identify different data sources, approaches to enrich customer profiles/segments in CDP and define use cases across multiple channels/destinations. Design data cleaning, transformation, and integration approach from various data sources into CDP.
• Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation).
• Work as a BA or a functional consultant as part of CDP implementation. Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to leverage various data management capabilities offered by these solutions.
• Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. Guide towards privacy by design, consent management for customer profile activation across digital marketing channels.
• Understand and design integrations (including API-based/file-based integrations) between tools/platforms of different vendors/MarTech/AdTech components/data sources.
• Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best-in-class digital audience management capabilities for clients. Propose and conduct pilots as needed.

Professional & Technical Skills:

• Must Have Skills: Proficiency in Customer Data Platform, Adobe Experience Platform, Digital Audience Management.
• Strong understanding of marketing processes, data management, data strategy, data integration, marketing & advertising technologies, and their integrations with other technologies.
• Experience in developing and maintaining digital marketing data management programs.
• Experience in debugging and troubleshooting digital marketing platforms.
• Experience in working with marketing technology solutions such as Salesforce Marketing Cloud, Tealium.

Additional Information:

• The ideal candidate will possess a strong educational background in business administration or a related field, along with a proven track record of delivering impactful solutions using digital marketing platforms.
• This position is based at our Mumbai, Bangalore, Gurgaon, Hyderabad, or Pune office.

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