1. SEO (Search Engine Optimization)

• Understanding of on-page and off-page SEO
• Ability to conduct keyword research and optimize website content
• Knowledge of technical SEO aspects, like site speed and mobile optimization

2. Content Marketing

• Writing engaging and high-quality content (blogs, articles, web pages)
• Planning and executing content strategies
• Familiarity with various content management systems (e.g., WordPress)

3. Social Media Marketing

• Managing social media platforms (Facebook, Instagram, LinkedIn, Twitter)
• Developing social media strategies and campaigns
• Using social media analytics tools to measure success (e.g., Facebook Insights)

4. PPC (Pay-Per-Click) Advertising

• Running paid campaigns on Google Ads, Facebook Ads, etc.
• Budget management and ROI tracking
• Understanding of bidding strategies and audience targeting

5. Email Marketing

• Creating effective email campaigns
• Segmentation and list management
• Analyzing open rates, click-through rates, and conversions

6. Analytics & Data Interpretation

• Familiarity with tools like Google Analytics, Facebook Insights
• Ability to analyze metrics and make data-driven decisions
• Tracking KPIs and generating performance reports

7. Graphic Design & Visual Content

• Basic knowledge of design tools (e.g., Canva, Adobe Photoshop)
• Creating engaging visual content for campaigns
• Understanding brand aesthetics and how to communicate visually

8. Copywriting

• Writing persuasive ad copy and call-to-action messages
• Tailoring content for different platforms (websites, emails, social media)

9. Basic Coding Knowledge

• Understanding basic HTML and CSS can be useful for email marketing and website optimization
• Ability to troubleshoot website issues related to SEO or design

10. Client & Project Management

• Managing multiple clients, timelines, and deliverables
• Setting clear expectations and communication
• Tools like Trello, Asana, or Google Sheets for project tracking

11. Trend Awareness

• Keeping up with changes in algorithms (Google, social media)
• Understanding current trends in digital marketing (e.g., AI in marketing, voice search)

12. Networking & Self-Marketing

• Building a personal brand and marketing your services
• Networking with potential clients via LinkedIn or freelancing platforms (Upwork, Fiverr)