Area Sales Manager

Job Description – Sales Manager (Aftermarket) – Delhi Region Company: TBA Location: Delhi Department: Aftermarket Sales Reporting To: Regional Sales Head – North ⸻ 1. Role Summary The Sales Manager – Aftermarket will be responsible for driving sales, expanding dealer coverage, and strengthening Neo Wheels’ presence across Delhi NCR. This role focuses on high-volume metro and semi-metro markets, requiring strong channel management, excellent market knowledge, and consistent field execution to deliver business growth. ⸻ 2. Key Responsibilities A. Sales & Revenue Growth • Achieve monthly/annual sales targets across Delhi NCR markets. • Grow business in key clusters • Drive depth of distribution by adding tyre stores, accessory shops, MBO outlets, and premium auto boutiques. • Push high-value and premium SKU penetration across metro stores. B. Dealer & Channel Management • Strengthen relationships with existing dealers and ensure high market engagement. • Conduct frequent market visits across city for order booking, product discussions, and display audits. • Maintain healthy credit discipline and ensure timely collections. • Identify white-spots and onboard new channel partners. C. Retail Execution & Market Development • Implement best-in-class wheel displays, POS branding, and in-store visibility across both cities. • Track competition: pricing, schemes, new designs, and promotional activities in Delhi NCR • Execute structured beat plans for Delhi NCR • Support retailers with local consumer activations, test-drive camps, and promotional events. D. Operations & Reporting • Maintain sales MIS, daily activity reports, secondary sales mapping, and market intelligence dashboards. • Coordinate with warehouse/logistics teams for timely deliveries to Mumbai & Pune dealers. • Handle customer issues, warranty claims, and after-sales queries promptly. • Provide weekly competitor updates and market movement reports. ⸻ 3. Key KPIs / KRAs • Monthly sales achievement (primary + secondary) across both cities • Active dealer growth & new dealership onboarding • Display & branding compliance at top outlets • Collection efficiency & zero-overdue compliance • Market coverage: 18–22 dealer visits/week across Delhi NCR • Growth in premium SKUs and fast-moving designs • Competitor tracking and timely response execution ⸻ 4. Skills & Competencies • Strong knowledge of Delhi aftermarket — tyre stores, auto accessories, alloy wheel ecosystem • Excellent negotiation, communication, and retailer relationship skills • High field discipline and ability to manage two large metro markets • Market intelligence and strong analytical ability • Proficiency in Excel, CRM tools, and reporting formats ⸻ 5. Qualifications & Experience • Graduate; MBA preferred • 3–7 years of channel sales experience in automotive aftermarket (tyres, batteries, accessories, wheels) • Prior experience handling Delhi markets is a strong advantage • Proven track record of dealer development and achieving sales targets