Digital Marketer

Unicare Developer is seeking an experienced, results-driven Digital Marketing Manager to lead and execute our comprehensive digital marketing strategy. The ideal candidate will be responsible for driving online lead generation, increasing brand visibility for our real estate projects, and maximizing our digital marketing ROI across all platforms. This role requires a strong blend of strategic thinking, technical expertise in digital channels, and a deep understanding of the real estate market.

Key Responsibilities

• Develop & Execute Strategy: Create, implement, and manage a holistic digital marketing strategy aligned with Unicare Developer's business and sales objectives, focusing on lead generation for property sales.
• Performance Marketing: Plan, execute, and optimize all paid digital advertising campaigns (PPC, Google Ads, Meta Ads/Facebook, Instagram, etc.) with a focus on maximizing CPL (Cost Per Lead) efficiency and ROAS (Return on Ad Spend).
• Search Engine Optimization (SEO/SEM): Drive organic traffic and search visibility by owning the SEO strategy, including technical SEO, keyword research (especially local and property-specific terms), and content optimization for the company website and project landing pages.
• Budget Management: Own and manage the digital marketing budget, ensuring optimal allocation across channels and providing accurate forecasting and reporting on expenditure.
• Content Strategy: Oversee and guide the creation of high-value, engaging, and segment-specific content (including blog posts, project walkthrough videos, virtual tours, neighborhood guides, and testimonials) to attract and nurture leads.
• Website & Landing Pages: Manage and optimize the company website and dedicated project landing pages for user experience (UX), mobile responsiveness, and conversion rate optimization (CRO).
• Social Media & Reputation: Develop and manage the social media strategy across platforms (LinkedIn, Facebook, Instagram, YouTube) to build brand authority, showcase properties/lifestyle, and manage online reputation and community engagement.
• Performance Tracking: Utilize tools like Google Analytics (GA4), CRM systems, and ad platforms to track, measure, and analyze the performance of all digital marketing campaigns against key performance indicators (KPIs) and business goals.
• Reporting & Insights: Prepare detailed weekly and monthly reports on digital campaign performance, deriving actionable insights to continuously optimize strategies and clearly communicate results to senior management and the sales team.
• Market Intelligence: Monitor industry trends, competitor activities, and emerging digital technologies (e.g., marketing automation, AI tools) to maintain a competitive edge.
• Sales Alignment: Collaborate closely with the Sales Team to ensure marketing campaigns deliver qualified leads and to align marketing messaging with sales efforts.
• Team & Vendor Management: Coordinate and manage internal creative teams, external digital agencies, and vendors to ensure timely and high-quality execution of marketing assets and campaigns.
• QualificationsEducation: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 2 years of progressive experience in digital marketing, with at least 1 years in a management or leadership role, preferably within the Real Estate Developer sector.
• Expertise: Proven, hands-on experience in managing and optimizing:
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• SEO & SEM (Google Ads, Facebook Ads)
• Social Media Advertising (Meta Ads, LinkedIn Ads)
• Google Analytics (GA4) and other web analytics tools.
• CRM software integration.
• Content Marketing and Email Marketing automation.

Skills: Strong analytical and data-driven mindset, excellent written and verbal communication skills, creative problem-solving ability, and strong organizational and project management skills.