Roles and Responsibilities: • Facilitate execution of trigger-based nurturing programs through Marketo for all stages of the lead life cycle from inquiries and cold prospects to engagement, to closed opportunities and retention. • In conjunction with email marketing function, oversee associated integrations, manage the marketing database, acquire contacts, maintain contact data health and integrity, nurture and deliver quality leads through best practice scoring and automation. • Manage the email marketing strategy that includes planning, email creative & content, audience segmentation, testing, deployment, delivery and reporting of metrics. • Mastery in building process flows for marketing automation systems • Create and maintain dynamic lists, automated lead scoring and routing rules and filed mapping. • Collaborate with an array of cross-functional team members: Marketing, Sales and IT to connect the dots between our marketing automation platform and application support. • Design and develop Drip and Nurturing campaigns to enable accelerated sales cycle. • Thinking creatively in designing and running automation workflows for subscription management keeping the global emailing laws in mind. • Oversee data health and compliance with regional data privacy laws as well as manage data and automation practices to adhere to GDPR. Requirements • Degree in marketing, communications, business, or related field. • Should have experience in any of the marketing automation systems (Marketo, HubSpot etc.). • 1+ years of marketing tech experience. • 2+ years in B2B marketing, experience in the enterprise software market is ideal. • Experience with marketing automation platforms, Pardot and Marketo preferred, certification a plus. • Experience with customer relationship management platforms, Salesforce.com preferred. • Advanced Microsoft Office (PowerPoint, Excel, Word).

More about this Marketing Automation Specialist job

Unbound B2B is aggressively hiring for the job profile of Marketing Automation Specialist at Pune in Kharadi Bypass locality. Kindly go through the FAQs below to get all answers related to the given job. 1. How much salary can I expect? Ans. You can expect a minimum salary of 35,000 INR and can go up to 40,000 INR. The salary offered will depend on your skills, experience and performance in the interview. 2. What is the eligibility criteria to apply for this job? Ans. The candidate should have completed Graduate degree and people who have 1 to 31 years are eligible to apply for this job. You can apply for more jobs in Pune to get hired quickly. 3. Is there any specific skill required for this job? Ans. The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job. 4. What are the timings of the job and how many working days are there? Ans. It is a Full Time job having timing from 05:30 PM to 03:30 AM and will have 5 working days i.e., monday - friday. 5. Is it a work from home job? Ans. No, it’s not a work from home job and can’t be done online. You can explore and apply for other work from home jobs in Pune at apna. 6. Are there any charges or deposits required while applying for the role or while joining? Ans. No work-related deposit needs to be made during your employment with the company. 7. How can I apply for this job? Ans. Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview. 8. What is the last date to apply? Ans. The last date to apply for this job is 15-Dec-2021. For more details, download apna app and find Night Shift jobs in Pune. Through apna, you can find jobs in 74 cities across India. Join NOW!