Brand And Marketing Manager

Company- Hariom Zarilon Pvt Ltd

Designation- Brand & Marketing Manager

Key Responsibilities

1. Brand Strategy & Management

· Develop and implement comprehensive brand strategies aligned with business objectives.

· Maintain brand consistency across all channels — digital, print, events, and internal communications.

· Conduct regular brand audits and competitor analysis to ensure strong market positioning.

2. Marketing Planning & Execution

· Design and execute marketing plans and campaigns (online and offline).

· Oversee content creation, including brochures, social media posts, videos, and newsletters.

· Manage paid marketing activities across Google, Meta, LinkedIn, etc., optimizing for ROI.

3. Digital Presence & Engagement

• Lead website content and SEO strategy for better visibility.

• Drive social media strategy — content calendars, engagement, and analytics.

• Collaborate with influencers, partners, and agencies for co-branding opportunities.

4. Data & Performance Analytics

• Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).

• Prepare monthly reports and insights for management review.

• Continuously optimize campaigns based on performance metrics and feedback.

5. Team & Vendor Coordination

• Supervise internal designers, copywriters, and marketing executives.

• Coordinate with external vendors, agencies, and printers for branding and promotional materials.

Qualifications & Skills

• Bachelor’s/Master’s degree in Marketing, Business, or Communications.

• Proven experience in brand management and digital marketing.

• Strong understanding of current marketing tools, trends, and analytics.

• Excellent communication, creativity, and project management skills.

• Ability to think strategically while executing with precision

Preferred Plus Points

• Experience with SaaS or professional service brands.

• Familiarity with tools like Canva, HubSpot, or Zoho Marketing Automation.

• Prior success in building or repositioning a brand.

Compensation

Competitive salary based on experience, plus performance-based incentives.