Channel partner appointment & Business generation

 Screening potential distributors & Sub – dealers appointment in the list of selected towns

 Following a daily / weekly plan for market visit

 Communicate trade schemes to these retailers & enroll them in these offers for increasing

business.

 Get all the painters enrolled in Pragati app.

 Generating a business of >10Lacs per month.

Demand Generation:

 Retailer conversion with focused visits & demand generation activities – shop meets / kiosks /

contractor meets, painter & sub dealer meet.

 Getting CCD machines installed as per the laid guidelines of the company. Focus on non-KNPL

dealers.

 Communicate user offers to the Sub Dealers and ensure its success. Monitor progress at regular

intervals.

 Enroll painters in Pragati program, closely monitor their sale & ensure non – users become users.

 Organize & conduct user meets at pre-selected retailers

 Ensure planogram at Sub Dealer counter.

 Identify areas with low penetration and ensure expansion.

Reporting and Field Support on BTL activities:

 Provide competition market intelligence to reporting manager (TSO / TSE).

 Increase in shop visibility by putting up POS and always maintaining a prominent product display all

time at retailers.

 Conduct product demos at dealer shops & meets.

 Execute marketing offers / program at these selected outlets.