Digital Marketing Manager

We are seeking an experienced Digital Marketing Manager to lead customer acquisition, retention, and online sales growth for our fashion e-commerce brand. The ideal candidate will have strong expertise in performance marketing, social media marketing, influencer collaborations, email marketing, and e-commerce analytics.

• Key ResponsibilitiesPerformance MarketingPlan, execute, and optimize paid advertising campaigns across Google, Meta, and other digital platforms.
• Manage advertising budgets and maximize Return on Ad Spend (ROAS).
• Develop audience targeting, retargeting, and customer acquisition strategies.
• E-commerce GrowthDrive online sales and revenue growth through digital marketing initiatives.
• Monitor website performance, conversion rates, and customer journeys.
• Collaborate with design and development teams to improve user experience and conversion rates.
• Social Media MarketingDevelop and execute social media strategies to increase brand awareness and engagement.
• Manage content calendars, campaigns, and promotions across Instagram, Facebook, Pinterest, and other relevant channels.
• Monitor social media trends and competitor activities.
• Influencer & Brand CollaborationsIdentify and manage relationships with influencers, creators, and brand partners.
• Execute influencer marketing campaigns and track performance metrics.
• Manage affiliate marketing programs where applicable.
• Email & Retention MarketingDevelop email marketing campaigns for customer acquisition and retention.
• Implement automated flows such as welcome emails, abandoned cart recovery, and post-purchase campaigns.
• Increase customer lifetime value through retention strategies.
• SEO & Content MarketingDevelop SEO strategies to improve organic search visibility.
• Coordinate content creation including blogs, product descriptions, landing pages, and campaign content.
• Conduct keyword research and performance analysis.
• Analytics & ReportingTrack and analyze KPIs including revenue, ROAS, CAC, conversion rate, AOV, and customer retention.
• Prepare weekly and monthly performance reports.
• Provide actionable recommendations based on campaign data.
• Campaign ManagementPlan and execute seasonal campaigns, new collection launches, festive promotions, and sales events.
• Coordinate with merchandising, creative, and operations teams for successful campaign execution.
• Required QualificationsBachelor's degree in Marketing, Business, Communications, or related field.
• 3–7+ years of digital marketing experience, preferably in fashion, apparel, or e-commerce.
• Strong experience with Google Ads, Meta Ads, SEO, email marketing, and analytics tools.
• Understanding of e-commerce platforms and online consumer behavior.
• Excellent analytical, communication, and project management skills.
• Preferred SkillsExperience with Shopify or similar e-commerce platforms.
• Knowledge of influencer marketing and affiliate programs.
• Experience with marketing automation tools.
• Strong understanding of fashion and lifestyle consumer trends.
• Key Performance Indicators (KPIs)Revenue growth
• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Conversion Rate (CVR)
• Average Order Value (AOV)
• Website traffic growth
• Repeat Purchase Rate
• Email marketing revenue contribution
• Social media engagement and growth