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Gandhi Nagar Mod

Key Objectives: • Plan and deliver the marketing plan across all disciplines. • In line with the Marketing Brand strategy, plan and execute the on-going annual marketing plan for the new venture to achieve volume and Spend Per Head/Average Ticket Price through consumer and trade sales channels. • Identify guests insight and increase market share across key guests to drive visits and maximise opportunity for repeat visits through effective guest experience, annual pass sales, upsells and product development. • Plan and ensure effective delivery of site PR, promotions, advertising, online, direct marketing, digital and Trade Sales plan in line with target guests, measured ROI and overall Attraction brand plan. • Work with General Manager and Finance Manager to determine monthly forecasts for annual visitors, yield and revenue budget across all channels and review on a regular basis in line with attraction performance. • Work alongside the Operations Manager to support in-attraction spends in line with marketing activity and maximise guest satisfaction scores. • Provide effective marketing reports to General Manager and Leadership team detailing marketing activity, effectiveness and ROI. • Management of PR , Advertisement , Web , E-mailng , Graphic and Media Planning and Buying agencies motivating and setting their objectives as well as leadership of monthly status meetings attended by the General Manager and leadership team. • Provide monthly forecasts for guests volume, revenue and adjust marketing activity as required to ensure budgeted revenue and guests visits across all channels. • Drive online sales through a strong CRM plan in addition to online activity and work with digital team to maximise efficiency of website from traffic to conversion. • Act as the main point of contact for large volume travel trade, groups and schools and corporates • Build strong relationships within the travel trade and hospitality industry (e.g. concierges and tour operators) • Work with to implement third party ticket sellers, non-traditional sales channels and promotions • Attend or assign local and/or national conferences or sales seminars where relevant • Focus on the overarching/ big picture strategy for marketing, PR and sales Main Responsibilities: • Maximise channel strategy to deliver most cost efficient route to market in line with overall sales and marketing strategy. • Drive repeat visits through effective product offering in line with budgets and a calendar of events, focus on annual pass sales and repeat visit incentive/communication. • Identify, secure and execute highly visible sales promotions with third party brand partners and combine ticket packages/partner attraction promotional activity. • Understand target guest profiles and increase the market share of visitation within individuals, schools and groups markets across both midweek and weekend periods. • Attend relevant Network events, build relationships with key partners and maximise awareness of competitor market activity. • Co-ordinate with the General Manager and Director to deliver appropriate commercial marketing performance and report monthly at Business reviews. • Oversee the control of the marketing budget and report monthly to the General Manager and at monthly business reviews. • Responsible for Training to Team Members for their development and growth • Responsible for Discipline in the Team, assigning duties and market visits


Divyamoti Hotels And Resorts Private Limited

Marketing Manager

02-Dec-2023 - Apply for 1 Marketing Jobs in Vijay path, Jaipur on apna. Register for Free & find Marketing Job Openings in Vijay path ✓ Work from Home ✓ Online

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