The India Gen Z Talent
Playbook 2025
The India Gen Z Talent Playbook 2025
The India Gen Z Talent Playbook 2025
Insights from 140+ People & Talent Leaders on hiring, engaging, and retaining
India’s largest workforce generation
Insights from People & Talent Leaders on hiring, engaging, and retaining India’s largest workforce generation.
Insights from 140+ HR leaders on hiring, engaging, and retaining India’s largest workforce generation.
Why this report matters
Why this report matters
By 2030, Gen Z will make up 36% of India’s workforce. That’s 377 million professionals entering the workplace with new demands for purpose, flexibility, and growth.
By 2030, Gen Z will make up 36% of India’s workforce. That’s 377 million professionals entering the workplace with new demands for purpose, flexibility, and growth.
By 2030, Gen Z will make up 36% of India’s workforce. That’s 377 million professionals entering the workplace with new demands for purpose, flexibility, and growth.
The Nation Builders community - 140+ HR and Talent leaders across India - came together to decode this shift. Their insights are now distilled into an actionable playbook designed for employers like you.
What you’ll learn inside
What you’ll learn inside
[ 01 ]
The three non-negotiables Gen Z expects from work
[ 01 ]
The three non-negotiables Gen Z expects from work
[ 02 ]
Four hiring plays to attract Gen Z talent
[ 02 ]
Four hiring plays to attract Gen Z talent
[ 03 ]
Engagement strategies to keep offer swaps at bay
[ 03 ]
Engagement strategies to keep offer swaps at bay
[ 04 ]
Retention plays that transform jobs into growth experiences
[ 04 ]
Retention plays that transform jobs into growth experiences
[ 05 ]
Five clear mandates for People & Talent leaders in 2025
[ 05 ]
Five clear mandates for People & Talent leaders in 2025
This report
is built for:
This report is built for:
This report is built for:
HR leaders shaping talent strategy
HR leaders shaping talent strategy
HR leaders shaping talent strategy
Hiring managers building Gen Z-ready teams
Hiring managers building Gen Z-ready teams
Hiring managers building Gen Z-ready teams
TA leaders driving large-scale recruitment
TA leaders driving large-scale recruitment
TA leaders driving large-scale recruitment
Business leaders preparing for the future workforce
Business leaders preparing for the future workforce
Business leaders preparing for the future workforce
Apna’s
Role
Apna’s Role
Apna powers India’s largest early careers ecosystem, with 42,000+ colleges, 4 crore young professionals, and AI-driven hiring solutions.
Together, we help enterprises put the Playbook into action.
Apna powers India’s largest early careers ecosystem, with 42,000+ colleges, 4 crore young professionals, and AI-driven hiring solutions.
Together, we help enterprises put the Playbook into action.
[ GET THE PLAYBOOK]
Engage Gen Z with
actionable insights
Engage Gen Z with actionable insights
ABOUT APNA
Building the nation with you, one hire at a time
Building the nation with you, one hire at a time
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6 Cr+
Job Seekers
Job Seekers
7 Lakh+
7 Lakh+
Employers
Employers
1000+
1000+
Cities
Cities
Sourcing
Software
Sourcing Software
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Hiring Assistant
AI Powered Hiring Assistant
Contact us
siddharth.anand@apna.co
siddharth.anand@apna.co
+91 9818841545
+91 9818841545
krishna.teja@apna.co
krishna.teja@apna.co
+91 9945136986
+91 9945136986
