The India Gen Z Talent
Playbook 2025
The India Gen Z Talent Playbook 2025
The India Gen Z Talent Playbook 2025
Insights from 140+ People & Talent Leaders on hiring, engaging, and retaining
India’s largest workforce generation
Insights from People & Talent Leaders on hiring, engaging, and retaining India’s largest workforce generation.
Insights from 140+ HR leaders on hiring, engaging, and retaining India’s largest workforce generation.
Why this report matters
Why this report matters
By 2030, Gen Z will make up 36% of India’s workforce. That’s 377 million professionals entering the workplace with new demands for purpose, flexibility, and growth.
By 2030, Gen Z will make up 36% of India’s workforce. That’s 377 million professionals entering the workplace with new demands for purpose, flexibility, and growth.
By 2030, Gen Z will make up 36% of India’s workforce. That’s 377 million professionals entering the workplace with new demands for purpose, flexibility, and growth.
The Nation Builders community - 140+ HR and Talent leaders across India - came together to decode this shift. Their insights are now distilled into an actionable playbook designed for employers like you.
What you’ll learn inside
What you’ll learn inside
[ 01 ]
The three non-negotiables Gen Z expects from work
[ 01 ]
The three non-negotiables Gen Z expects from work
[ 02 ]
Four hiring plays to attract Gen Z talent
[ 02 ]
Four hiring plays to attract Gen Z talent
[ 03 ]
Engagement strategies to keep offer swaps at bay
[ 03 ]
Engagement strategies to keep offer swaps at bay
[ 04 ]
Retention plays that transform jobs into growth experiences
[ 04 ]
Retention plays that transform jobs into growth experiences
[ 05 ]
Five clear mandates for People & Talent leaders in 2025
[ 05 ]
Five clear mandates for People & Talent leaders in 2025
This report
is built for:
This report is built for:
This report is built for:
HR leaders shaping talent strategy
Hiring managers building Gen Z-ready teams
Hiring managers building Gen Z-ready teams
TA leaders driving large-scale recruitment
Business leaders preparing for the future workforce
Business leaders preparing for the future workforce
Apna’s
Role
Apna’s Role
Apna powers India’s largest early careers ecosystem, with 42,000+ colleges, 4 crore young professionals, and AI-driven hiring solutions.
Together, we help enterprises put the Playbook into action.
Apna powers India’s largest early careers ecosystem, with 42,000+ colleges, 4 crore young professionals, and AI-driven hiring solutions.
Together, we help enterprises put the Playbook into action.
[ GET THE PLAYBOOK]
Engage Gen Z with
actionable insights
Engage Gen Z with actionable insights
ABOUT APNA
Building the nation with you, one hire at a time
Building the nation with you, one hire at a time
6 Cr+
6 Cr+
Job Seekers
Job Seekers
7 Lakh+
7 Lakh+
Employers
Employers
1000+
1000+
Cities
Cities
