Marketing Executive – Performance Marketing & Demand Generation

Role Overview: We are looking for a dynamic Marketing Executive focused on performance marketing and demand generation to drive growth and increase sales demos for our innovative B2B SaaS product. You will manage end-to-end marketing campaigns across digital channels, optimize performance, and play a pivotal role in lead generation and conversion.

Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant digital channels.
• Implement demand generation strategies aimed at increasing qualified leads and securing sales demos.
• Continuously analyze campaign performance metrics, optimize based on insights, and ensure a strong return on investment (ROI).
• Collaborate closely with the sales team to align marketing efforts with sales goals.
• Develop targeted landing pages and messaging tailored to different customer segments.
• Manage budgets efficiently to achieve campaign KPIs.
• Prepare regular reports on campaign performance and provide actionable insights for continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 2-4 years experience in performance marketing and demand generation, preferably within a B2B SaaS environment.
• Proven track record of successfully running digital campaigns that drive lead generation and demo bookings.
• Proficiency in using performance marketing tools (Google Ads, LinkedIn Campaign Manager, Meta Business Suite, HubSpot, Salesforce, etc.).
• Analytical mindset with strong skills in data interpretation and optimization.
• Excellent communication and teamwork abilities.
• Self-driven and results-oriented with a proactive approach to problem-solving.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and career advancement.
• Collaborative and innovative work environment.

If you're passionate about driving measurable growth through impactful marketing campaigns, we would love to hear from you.