General Manager Sales & Marketing

Regional Sales Manager – Children’s Books Segment

Location: Agra

 Department: Sales & Distribution

Role Overview

The Regional Sales Manager will be responsible for driving AGP’s children’s book sales through a strong network of city-based distributors with a proven school reach. This role demands a mix of market intelligence, relationship-building, and operational discipline to ensure sustainable growth across the assigned territory.

Key Responsibilities

1. Distributor Identification & Onboarding

• Conduct in-person market surveys in key cities to identify potential distributors with strong school networks.
• Evaluate distributors’ credibility through financial background checks, credit history verification, and local reputation assessment.
• Finalize and onboard distributors in line with AGP’s policies and long-term business vision.

2. Relationship & Order Management

• Build strong professional relationships with enrolled distributors to maximize school orders and market penetration.
• Regularly engage with partners to ensure timely communication on new releases, schemes, and sales targets.
• Motivate and push distributors to achieve order volume targets while maintaining profitability.

3. Policy & Compliance Enforcement

• Ensure company policies regarding credit terms, discount structures, and operational guidelines are strictly followed.
• Monitor adherence to AGP’s standards and resolve conflicts or deviations at the ground level.

4. Market Tours & Ground Intelligence

• Conduct monthly tours across the assigned region to:
• Assess market dynamics and school-level demand shifts.
• Identify ground-level issues faced by distributors.
• Track competitor movements and new opportunities.
• Submit structured market intelligence reports to the central sales leadership team.

5. Collections & Financial Discipline

• Oversee timely collection of outstanding payments from distributors.
• Minimize credit risks through proactive monitoring and follow-ups.
• Maintain healthy working capital cycles within the region.

Qualifications & Skills

• 5–8 years of sales/distribution experience in publishing, FMCG, or educational products.
• Proven track record of handling distributors and driving institutional sales (preferably in school ecosystem).
• Strong negotiation, interpersonal, and relationship-management skills.
• High mobility – willingness to travel extensively within the assigned region.
• Graduate degree (Business/Commerce preferred); MBA desirable but not mandatory.