Product Merchandiser – Jewelry

Role Overview

The Product Merchandiser is responsible for building the right product mix,

pricing strategy, category planning, and collection development for the brand.

This role directly influences revenue, brand positioning, and customer experience by

ensuring the brand launches the right designs, at the right price, for the right

audience. This is a strategic product role.

Key Responsibilities

1. Product & Collection Planning

 Develop seasonal, monthly, and festival-based collection calendars (e.g., Diwali,

Valentine’s, Rakhi, Gifting).

 Identify gaps in the assortment based on customer insights, competition, and

trend analysis.

 Define which categories (rings, pendants, earrings, men’s jewelry) should be

prioritized.

2. Market Research & Trend Analysis

 Conduct trend studies (global and Indian jewelry trends, influencers, Pinterest,

runway reports).

 Benchmark competitors like Giva, Shaya, Clara etc.

 Understand customer preferences based on price, design, material, and lifestyle.

3. Pricing Strategy & Margin Planning

 Set pricing architecture for all collections.

 Define ASP (Average Selling Price) targets for the brand.

 Work with Product Head to define margin expectations per category.

 Ensure pricing aligns with brand positioning and competitive landscape.

4. Collaboration with Jewelry Designer

 Provide clear design briefs based on category priorities and customer insights.

 Approve prototypes and final designs for launch.

 Ensure design themes align with brand identity (minimal daily wear, gifting,

modern classics, etc.).

5. Data-Driven Decision Making

 Work with the Data Analyst to track:

 Best-selling styles

 Under-performing collections

 Category contribution

 ASP trends

 Use insights to refine future assortment and pricing.

6. Launch Planning & Cross-Functional Alignment

 Develop launch readiness for each new collection.

 Work with Visual Merchandiser for product presentation direction.

 Coordinate with Performance & Growth Manager for selecting hero products for

campaigns.

 Align with Brand Manager for storytelling, naming, and positioning.

7. Marketplaces Coordination (No Inventory Role)

 Provide inputs to the E-Commerce Manager for listing sequences and content

needs.

 Recommend which new designs should be pushed on Amazon/Myntra/Flipkart.

Key KPIs

Area KPI

Product Strategy Successful launch of monthly/seasonal collections

Pricing ASP growth while maintaining conversion rates

Category Performance Higher contribution of targeted jewelry categories

Trend Responsiveness Time-to-market for new trends

Business Impact Sales lift from new launches

Ideal Candidate Profile

 3–6 years of product merchandising experience (fashion/jewellery/lifestyle

preferred).

 Strong design sense + commercial understanding.

 Aesthetic understanding of jewellery market trends.

 Strong analytical skills (basic Excel + trend interpretation).

 Ability to collaborate with design, brand, e-com, and performance teams