Sr. PPC Executive (Amazon)

Location: Nunhai, Agra

Experience: Minimum 3 years

About the Role: As an Sr.PPC Executive (Amazon), your role will include revitalizing our E-Commerce, driving

engagement, building impactful collaborations, and refining content strategy.

Functional Parameters:

Amazon Ads Management:

 Plan, execute, and optimize all types of Sponsored Ads:

 Sponsored Products

 Sponsored Brands

 Sponsored Display Ads

 Conduct regular performance audits to improve ad effectiveness.

Competitor Analysis:

 Perform in-depth competitor research to identify advertising strategies, pricing, keywords, and product

positioning.

 Leverage competitive data to inform targeting and bidding strategies.

Targeting & Keyword Strategy:

 Develop and execute Amazon PPC strategies based on ASIN targeting, keyword performance, and

product segmentation.

 Continuously refine targeting based on search term analysis and performance data.

Campaign Structuring:

 Define and implement campaigns into three major categories:

 Generic Campaigns – Broader keyword targeting for category visibility.

 Competitor Campaigns – Direct targeting of rival brand ASINs and keywords.

 Brand Campaigns – Defensive and brand-based keyword strategy to maintain presence.

Tool Utilization:

 Use leading tools such as Helium 10, Jungle Scout, SEO Stack Keywords, and Zonguru for campaign

planning and optimization.

Performance Monitoring:

 Responsible for demand generation, revenue growth, and tracking the impact of PPC strategies on product

rankings.

 Monitor and analyze KPIs such as ACoS, ROAS, TACoS, and take data-driven actions to improve campaign

performance.

Product Analysis:

 Evaluate ASIN rankings, product ratings, customer feedback, and overall sales performance.

 Identify opportunities for listing improvement and product positioning.

Cross-Functional Collaboration:

 Work closely with the data analytics and content teams to align ad strategies with business goals.

 Adjust campaigns based on seasonality, inventory levels, and promotions.

Strategic Growth:

 Develop long-term advertising strategies to scale revenue, enhance profitability, and boost brand presence

on Amazon.