Content Strategist

Job SummaryWe are looking for a creative and data-driven Content Strategist to plan, create, and manage engaging content across digital platforms. The ideal candidate will be responsible for developing content strategies aligned with business goals, increasing brand awareness, driving user engagement, and supporting marketing campaigns.

• Key ResponsibilitiesDevelop and execute a comprehensive content strategy aligned with brand objectives and target audience.
• Plan, create, and manage content for websites, blogs, social media, email campaigns, and marketing materials.
• Conduct market research, competitor analysis, and audience insights to identify content opportunities.
• Collaborate with marketing, design, and product teams to ensure consistent brand messaging.
• Optimize content for SEO and performance metrics to improve reach and engagement.
• Manage content calendars and ensure timely delivery of content across platforms.
• Analyze performance using analytics tools and refine strategies based on data insights.
• Maintain brand voice, tone, and messaging consistency across all communication channels.
• RequirementsBachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Content Strategist, Content Manager, or similar role.
• Strong writing, editing, and storytelling skills.
• Knowledge of SEO, content marketing tools, and analytics platforms.
• Ability to manage multiple projects and meet deadlines.
• Creative thinking with strong attention to detail.