Digital Marketing Executive

Job Title

Digital Marketing Executive

Job Summary

A Digital Marketing Executive is responsible for planning, implementing, and managing online marketing strategies to promote a company’s products, services, and brand. The role focuses on increasing brand awareness, driving website traffic, generating leads, and improving conversion rates through various digital channels.

Key Responsibilities

Develop and execute digital marketing campaigns across multiple platforms

• Manage and optimize social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Plan and implement SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies
• Run and monitor paid advertising campaigns (Google Ads, social media ads)
• Create and manage content for websites, blogs, email campaigns, and social media
• Analyze website traffic and campaign performance using tools like Google Analytics
• Conduct keyword research and competitor analysis
• Coordinate with designers and content writers to produce engaging marketing materials
• Track and report on marketing performance metrics (ROI, CPC, CTR, conversions)
• Manage email marketing campaigns and marketing automation tools
• Stay updated with the latest digital marketing trends and technologies

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field

• Proven experience in digital marketing (1–3 years preferred)
• Strong knowledge of SEO, SEM, PPC, email marketing, and social media marketing
• Familiarity with tools like Google Analytics, Google Ads, Meta Ads Manager
• Basic understanding of HTML/CSS (preferred but not mandatory)
• Excellent written and verbal communication skills
• Analytical mindset with data-driven decision-making skills
• Creative thinking and problem-solving abilities
• Ability to manage multiple projects and meet deadlines

Key Performance Indicators (KPIs)Website traffic growth

• Lead generation numbers
• Conversion rate improvement
• Cost per lead (CPL) reduction
• Return on Ad Spend (ROAS)
• Social media engagement and follower growth

Working Conditions

Full-time position (office)

• May require occasional weekend work during campaign launches
• Collaborative work environment with cross-functional teams