Digital Marketing Executive

🚀 *Hiring: Digital Marketing Executive (Performance & Automation)*

Industry: Real Estate

Location: Ahmedabad (Preferred)

Experience: 2–5 Years

Employment Type: Full-Time

🎯 Role Summary

We are looking for a highly technical Digital Marketing Executive who can execute, optimize, and automate our complete digital marketing ecosystem.

This role is execution-heavy and performance-driven. The candidate must have deep practical experience in paid ads, funnels, WhatsApp automation, SEO, landing pages, and AI marketing tools.

🔥 Core Responsibilities

1️⃣ Paid Advertising & Performance Marketing

Campaign setup & optimization on:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube)

Pixel & conversion tracking setup

Custom audience & retargeting strategy

Funnel-based campaign structuring

Budget allocation & ROI optimization

2️⃣ Marketing Funnel Creation

Create complete funnels:

Awareness → Lead → Nurture → Site Visit → Booking

Landing page optimization

CRM integration

Retargeting sequences

Lead scoring system

3️⃣ WhatsApp Automation & Drip Marketing

WhatsApp API integration

Automated drip campaigns

Follow-up sequences

Lead nurturing flows

Integration with CRM

Experience with tools like:

WhatsApp Business API

Marketing automation platforms

4️⃣ Website & Landing Page Management

Landing page creation & optimization

A/B testing

SEO basics (On-page + Technical)

Keyword research

Speed optimization

5️⃣ Content & Video Topic Development

Develop video content ideas based on:

Buyer psychology

Market trends

Campaign goals

Script support for ads

Coordinate with marketing communication agency

Collect creatives & ensure timely ad executions 

6️⃣ AI Tools Utilization

Must have working knowledge of AI tools for:

Ad copy generation

Creative concept testing

Funnel automation

Data analysis

Chatbot setup

📊 KPIs

Cost Per Lead (CPL)

Lead Quality Score

Conversion Rate

ROAS

Funnel Drop-off Optimization

Retargeting Success

✅ Required Skills

Strong hands-on experience in paid ads

Funnel building expertise

Automation mindset

Data-driven decision making

Technical troubleshooting ability

Good coordination & follow-up skills

🎓 Qualifications

Digital Marketing Certification preferred

Real Estate experience highly preferred

Strong portfolio of performance campaigns

💎 Ideal Candidate

Detail-oriented

Execution-focused

Analytical thinker

Fast learner (AI & new tools)

Problem solver