Digital Marketing Manager

·      Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email, and content marketing.

·      Manage and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads) to drive high-quality traffic and maximize ROI.

·      Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track, report, and analyze website performance and campaign effectiveness.

·      Collaborate with cross-functional teams (e.g., sales, product, design) to align digital marketing strategies with overall business goals.

·      Manage the digital marketing budget, ensuring efficient allocation of resources and optimizing spend based on campaign performance.

·      Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure the company remains competitive in the digital space.

·      Understanding of video marketing, influencer marketing, and emerging digital trends.

·      Develop and maintain comprehensive lead generation databases, ensuring regular updates and accuracy.

·      Work closely with sales and marketing teams to establish lead qualification criteria, ensuring only the most viable leads are pursued.