Digital Marketing Specialist

Position: Digital Marketing Specialist

Company: MilesAssist

Location: Ahmedabad (Office-Based)

Experience Required: 3–5 Years

Job Summary

We are looking for a creative and performance-driven Digital Marketing Specialist who can manage Google Ads campaigns and SEO optimization, to enhance our online presence and generate high-quality leads. The ideal candidate should have strong analytical skills, creative thinking, and hands-on experience in running paid campaigns and designing engaging content.

Key Responsibilities

1. Google Ads (Paid Marketing)

• Plan, create, and manage Google Ads campaigns
• Optimize campaigns for maximum ROI and lead generation
• Perform keyword research and competitor analysis
• Monitor performance metrics (CTR, CPC, conversions)
• Manage ad budgets effectively

2. SEO (Search Engine Optimization)

• Perform on-page and off-page SEO
• Optimize website content, meta tags, and keywords
• Improve website ranking on Google
• Conduct keyword research and SEO audits
• Track performance using tools like Google Analytics & Search Console 

3. Social Media & Branding

• Manage and grow company’s social media presence
• Plan and execute content strategies
• Work on trending marketing ideas and campaigns
• Create engaging captions and promotional content 

Required Skills

• Strong knowledge of Google Ads & Campaign Optimization
• Good understanding of SEO techniques
• Knowledge of Google Analytics & Search Console
• Basic understanding of social media marketing
• Creative mindset with attention to detail